
Wrong Term: It’s a Short-term Paradise
Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate completely missed the point.
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Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate completely missed the point.

With 6 bedrooms and 8 bathrooms, the approximately 8,000-square-foot residence presents a meticulosity fashioned atmosphere that’s crafted around life, in all its texture, at the beach.

Let me introduce you to one of the finest marketing tales ever told about a simple yet successful businessman from the advertising industry – a little gem of a book titled Obvious Adams – The Story of a Successful Businessman.

Journeying from his birthplace of Rome, Italy to Boston, where he was raised and then later on, to Los Angeles to attend college, Marco Rufo figured he would study business and return to the East Coast to build a career.

house reveals itself at the end of a gated, palm-lined drive, offering anything a person could dream up.

ON THE COVER A private 5 hole, par-15 golf course with a hole designed after Pebble Beach’s legendary number 7, cements this resort-style Malibu compound as a once-in-a-lifetime opportunity presented by Chris Cortazzo of Compass.

ON THE COVER Step inside this sunlit custom residence with an idyllic back yard and a pleasingly central South Bay address presented by Ashley Novak and Jonathan Schultz of Compass.

You long for a private, sprawling, beautifully-designed property with resort-style recreational amenities. You envision it perched on a high promontory that offers ocean-drenched views that follow you from day to night. And it’s setting!

Approximately 4,583 square feet, the roomy 5-bedroom and 5.5-bathroom home is a study in au courant California style, expressed in a bright, open floorplan that emphasizes spacious, flexible living spaces and fresh-air living.

ON THE COVER Paseo Del Marvelous: A refined Palos Verdes Estates home with lushly sculpted grounds offers a sublime oceanside retreat along one of the nation’s most beautiful streets presented by Teri Hawkins of RE/MAX Estate Properties.

Initially launched with ottomans and pillows and inspired by the equestrian heritage of Colombia’s coffee-growing region, this series draws upon the area’s expert craftsmanship and fine detailing—stitching, braiding, embroidery, and hand-tooling—that characterize the best of vintage saddles from the area.

Located in a flat sagebrush plain in the bed of the historic Snake River, just across from Grand Teton National Park, this 4,700-square-foot, four-bedroom house by CLB Architects, which embraces the natural terrain of Jackson, Wyoming, provides exceptional unobstructed views of the Tetons.