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Frequently Asked Questions​

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The Basics

DIGS is the authoritative voice for luxury real estate in Southern California. Leveraging a target audience multi-media platform, DIGS magazines distributes over 105,000 per month to the most affluent neighborhoods in the South Bay and on the Westside of Los Angeles.

Micro Market Media (M3) is a full service marketing and branding agency engineered specifically for the luxury real estate market. M3 offers a comprehensive suite of marketing services, which can also be integrated with DIGS magazine, which is the flagship brand of M3.

  • Bringing  the most value to our customers and our audience as possible
  • Brand building and marketplace communication that generates more business and leads.
  • Permission & Opt-in Marketing
  • Effective Content Marketing vs Spray and Pray marketing
  • Video Content Marketing with a strategy
  • Consistency and Persistence. Marketing doesn’t work if you only do it once.
  • SEO (Search Engine Optimization)

DIGS Magazine

  • South Bay DIGS | 23,000 magazines every two weeks
  • Westside DIGS | 25,000 magazines every two weeks
South Bay DIGS
  • 24x per year
  • 23,000 copies per edition
Westside DIGS
  • 12x per year
  • 25,000 copies per edition

DIGS publishes (3) Special Editions Per Year. Talk to us if you’re interested in appearing in special editions.


DIGS is a multi-channel media and marketing platform that leverages luxury print, digital, social media, video and web across desktop, tablet and mobile.

DIGS archives every edition online via our robust Interactive Digital Edition library.

DIGS serves as a hyper-local hub for “all things real estate” and targets home enthusiasts who are actively in the market to buy, sell, finance, build, remodel, design, etc. DIGS is a trusted and indispensable resource for local home consumers who use DIGS to source agents, lenders, architects, designers, and to find their next home.

DIGS is all about audience engagement and customer ROI. For us, it’s always been more about solving our customers “how do I increase sales?” problem than “check out our cool magazine!”

We focus on relevance – it’s the most important pillar we leverage and how we differentiate in the over-crowded media space. DIGS is not a “real estate section” located in the back of a monthly lifestyle magazine or weekly community newspaper.

Our focus in singular in purpose – to be the authoritative voice of local real estate in the markets we serve. We connect those with a love of luxury real estate. It’s ultimately the connection of our audience with our marketing partners where we add value.

We would love to partner with you and elevate your marketing! Click here to contact us or email us at | 310.373.0142

We’re glad you asked because we’re passionate about delivering marketing results for our partners – that’s why we exist. Simply stated, we accomplish this by connecting a target audience with a local target market. In fact, over 85% of our advertising comes from repeat marketing partners.

DIGS delivers unsurpassed marketing exposure to a highly engaged and targeted audience of luxury home consumers. Check out our full suite of marketing services here.


“One of my favorite questions in which I always answer back with a question…

‘If you don’t have any listings, are you out of business?’

The reply is often ‘No, of course not’

‘Well then, of course, you need to stay visible and invest in marketing!’

The fact is, this is the best kind of marketing – the opportunity to communicate to the local real estate market WHY they should do business with you and WHAT you have to offer and HOW you differentiate from your 5000 agent competitors.”

Warren Dow | CEO & Publisher DIGS

Perfect! The market LOVES to hear about how agents are PERFORMING in the market. It’s a great opportunity to demonstrate to your next potential customer how you performed, that you’re busy selling homes, and ready for the next one.

Be sure to point out exceptional performance, i.e. closed in 2 days over asking! Multiple offers!

Photography & Video Services

Yes, definitely. Our Video Marketing Services are extensive and often customized to the client be it property listing tours, profiles, streaming, video conferencing and more. If you’re interested in making a video with us, give us a call or email us to discuss your specific project and budget. Take a look at some of our most recent projects.

Why yes we do—with multiple licensed operators. Due to the airspace, number of airports and heliports in Los Angeles and general density of some areas, there are obvious restrictions on where and when we are able to fly.

Please ask if you’re interested! 

Simple headshots, Magazine style portraits, MLS Property shoots, Business frontages, Food photography… :D

What do you need? We can work something out!

Yes and No.

Not generally, but we are happy to discuss your project. Primarily we operate with the South Bay and Westside Los angeles, roughly Malibu to Long Beach. 

We have before, and those projects are more costly. 

Cheetah Plains, lodge, ARRCC

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DIGS is the authoritative voice for luxury real estate in Southern California. Leveraging a target audience multi-media platform, DIGS magazines distributes Online and Direct to the most affluent neighborhoods in Los Angeles.