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Luxury Real Estate Happens Here

Get access to exclusive homes and the stories behind them that we don’t share anywhere else.

Wrong Term: It’s a Short-term Paradise

Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate completely missed the point.

Obviously, Obvious Adams

Let me introduce you to one of the finest marketing tales ever told about a simple yet successful businessman from the advertising industry – a little gem of a book titled Obvious Adams – The Story of a Successful Businessman.

Marco Rufo: Broker + Managing Partner at The Agency

Journeying from his birthplace of Rome, Italy to Boston, where he was raised and then later on, to Los Angeles to attend college, Marco Rufo figured he would study business and return to the East Coast to build a career.

Ace in the Hole: 22407 Carbon Mesa Road, Malibu

You long for a private, sprawling, beautifully-designed property with resort-style recreational amenities. You envision it perched on a high promontory that offers ocean-drenched views that follow you from day to night. And it’s setting!

Home Elevated: 2317 Ralston Lane, Redondo Beach

Approximately 4,583 square feet, the roomy 5-bedroom and 5.5-bathroom home is a study in au courant California style, expressed in a bright, open floorplan that emphasizes spacious, flexible living spaces and fresh-air living.

Steve and Ceci Watts: Founding Partners of Watts & Associates

Having five professional, advocating real estate agents enhances the quality of a client’s experience tremendously,” states Steve Watts, “and it does not cost a penny more than the traditional real estate commission structure. Not one.”

Paseo Del Marvelous: 2112 Pasel del Mar

Step across the sprawling front lawn, and once inside the home—approximately 6,571 square feet in size, with 5 bedrooms and 6 bathrooms—you’re in an elegant hideaway crafted by architect Tony Ashai.

Past Perfect: 12506 Cloud Lane

Purported to have worked with Richard Neutra, Ray Osoling designed and crafted his dream house, with the help of his daughter Karla, constructing an oasis soaked in treetop views.

Pardon My Interruption

Advertising today is all about the interruption.Let me cut right to it and not mince any fine words here…interruption is rude, annoying, and destroying your brand. The marketing buzzards and sheep advertisers who follow their wicked ways have weaponized interruption in the digital ecosystem we all live in today.

Walk Your Vision Before You Build
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