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315 South Hudson: The Highest-Priced New Construction Home in Hancock Park

On one of Hancock Park’s most coveted streets, this bold and lavish 13,000-square-foot contemporary compound is the latest project from celebrity developer Elite Investment Management Group, led by duo Meir Siboni (an ex-Israeli secret service agent who grew up with dreams of living in Los Angeles) and Jonathan Menlo of Go Green Remodeling.
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Share of Voice

Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.
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Opposites Attract

No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955 in the American Sociological Review titled, “The Theory of Complementary Needs in Mate-Selection: A Test of On Kind of Complementariness.”