The architect’s 1938 “Dream House” design for Life Magazine, this now-rentable construction is a striking example of Frank Lloyd Wright’s democratic Usonian vision—if not its ideal.
Located on the historic, 5-acre La Mesa farming fields, flanked by cacti forests and backdropped by the Sierra Laguna Mountains, Paradero Todos Santos is an 80 percent landscape project, with a vast, 100,000-square-foot botanical garden by Mexico-based practice POLEN at its heart.
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it…but, then again, they just don’t get it.
Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?
Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.
When it came to finding the ideal spot for the first Godfrey Hotel on the West Coast, Oxford Hotels & Resorts settled on a parcel of land a block south of Sunset Boulevard in the heart of Hollywood surrounded by technology and entertainment companies, high-rise apartments, retail, restaurants and nightlife.
