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Publisher’s Muse

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Blimp-vertising

Warren Dow September 16, 2020
Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?

The Triple A’s—Abundance, Algorithm & Audience

Warren Dow September 3, 2020
Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is primarily made of three moving parts – abundance, algorithm, and audience.

Marketing versus Advertising

Warren Dow August 5, 2020
The all-mighty marketing buzzards often draw a clear and concise distinctions between what constitutes “marketing” versus “advertising.
essential, essentialism, business, marketing,

Essentialism, Business & the ‘D-word’

Warren Dow July 22, 2020
In Essentialism, Greg McKeown challenges the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replaces it with the pursuit of ‘the right thing, in the right way, at the right time.’

A Renaissance in Real Estate?

Warren Dow July 7, 2020
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.
marketing, buzz,

The Fly and The Bee—Lessons in Marketing

Warren Dow June 11, 2020
In marketing, you’re either a fly or a bee. And there’s a big difference. One lives a purpose-filled existence while the other is an annoying pest. As a marketer, which one are you?
selling real estate is hard_like a puzzle

Selling Real Estate for a Living is Easy Money Right?

Warren Dow February 19, 2020
Let’s say you’re an agent who has made it into that coveted top 20% group – congratulations! Now you can now sit back, put your feet up on your desk, and just wait for the phone to ring from buyers and sellers right? You’re in high demand, right?
Branding marketing

Your Marketing Is Being Ignored—The Top 5 Reasons Why

Warren Dow January 23, 2020
And you’re wasting precious marketing dollars. In marketing, attention is the highest price consumer asset and true to the law of supply, “content” and “messaging” in their attempts. Here are the top 5 reasons why.