Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in terms of butterflies.
DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240 reasons to be thankful – that’s how many South Bay DIGS magazines have been published since the very first one on October 7th, 2010.
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.
Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?
Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is primarily made of three moving parts – abundance, algorithm, and audience.
Google is perhaps the greatest psychological experiment ever created – I love typing unfinished questions and getting suggestions…
The all-mighty marketing buzzards often draw a clear and concise distinctions between what constitutes “marketing” versus “advertising.
In Essentialism, Greg McKeown challenges the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replaces it with the pursuit of ‘the right thing, in the right way, at the right time.’
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.
Answers. They’re Everywhere. Everyone Has One. Everyone Needs One. But what are the questions? When I started in…