Read More

No One Knows Anything

Ignore marketers who claim to have the secret formula for success – it doesn’t exist. You don’t know until you know.  And if you know because the market has responded favorably, then you keep doing what you know until the market stops reacting favorably. Just like investing in the stock market, there are no guaranteed returns and “can’t miss” investment opportunities.
Read More
publishers muse
Read More

Publishers Muse: Prevailing Opinions

You know what they say about opinions right?  But, what about “prevailing opinions?”   For marketers, they’re the path of least resistance as everyone is caught up in the momentum of the moment.  It’s easier to follow the herd and do what everyone else is doing – it feels safe. In reality, it’s the exact opposite.  
Read More
Pub muse swim like an elephant
Read More

Swim Like An Elephant

It might seem counter-intuitive, but did you know that elephants are excellent swimmers? Despite their size, elephants are untiring swimmers who move all four legs to propel them in the water, enabling them to move fast. Additionally, their enormous size creates buoyancy, allowing them to float effortlessly when they tire.
Read More