Advertising today is all about the interruption.Let me cut right to it and not mince any fine words here…interruption is rude, annoying, and destroying your brand. The marketing buzzards and sheep advertisers who follow their wicked ways have weaponized interruption in the digital ecosystem we all live in today.
Ever heard of it? Liar! (I just made it up.) But maybe the theory is real after all. When I’m looking for marketing inspiration, I often turn to science. Science, in its own unique way, can explain pretty much everything.
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it……but, then again, they just don’t get it.
A new and emerging problem for marketers – phantom traffic jams. What are they? And the traffic jams seem to be getting worse, as every single car on the road these days seem to be in a massive hurry, and much like today’s marketers, they’ve lost any and all patience.
You may remember the scene from the movie Elf when Buddy is exploring New York City and comes across a coffee shop that claims to have the world’s best coffee, so naturally, he enters the shop and says…
It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey with some lighthearted fun, as it will only get more serious and complicated from here, right?
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.
Consumption – different than acquisition. It’s less exciting. Even boring. Wondrous things may happen if we slow down the acquisition and invest more in consumption.
Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.