In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into a contract.
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object syndrome” forward.
Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local communities we serve – it’s a time when we celebrate architecture and design from the past, present, and future and pay homage to the spaces we shape and form into what we call home.
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.
Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in terms of butterflies.
DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240 reasons to be thankful – that’s how many South Bay DIGS magazines have been published since the very first one on October 7th, 2010.
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.
Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?