With the LA Design Festival just around the corner (June 20-23) and a vibrant art scene—highlighted by the first edition of the city’s Frieze art fair last February—Los Angeles is well into its rebirth as a vibrant cultural and creative destination. Another testament to this movement is the new showroom for Graye, a design and lifestyle atelier born from founder and creative director Maria Cicione’s passion for modern European design.
Previously located in Robertson Boulevard and accessible to the outside world (trade and public) by appointment only, the showroom finds new life in a 7,000-square-foot space at the heart of Hollywood’s Design District, and is open Monday through Friday, from 9:30 a.m. to 5:30 p.m. (plus on Saturdays, also by appointment).
For the Jan. 30 inauguration, Cicione displayed the limited edition Ossimori created by Milan-based Studiopepe (helmed by Arianna Lelli Mami and Chiara Di Pinto), which consists of a collection of mirrors, lamps and sculptures that study and juxtapose different yet complementary materials.
Filled with furniture, lighting and art, the warehouse-style showroom has an industrial feel thanks to its concrete floor and exposed brick walls coated in black. Among the brands exclusively distributed by Graye are MDF Italia, Porada, de Castelli, Linteloo, Gratz Archive and Porro, the last of which Graye maintains the largest collection in the United States. Atelier de Troupe, Glas Italia and Bosa—to name only a few—are some of the other manufacturers with products available at Graye.
In addition to selling products, Graye offers custom services and project management for interior design and architecture projects, space planning and layout, post-purchase support for care and maintenance, and decorative and architectural lighting, supporting the brand’s objective of contributing to the flourishing design culture of Los Angeles. graye-la.com
PHOTOGRAPHS: COURTESY OF MINH TRAN