A Weekend Immersed in Re-Imagining Modern

Dwell on Design, America’s largest design convention, comes to Los Angeles

Written by Joclene Davey

Dwell on Design, the ultimate modern design convention for interior designers, architects, builders and enthusiasts alike, is headed to Los Angeles June 24-26. Carefully curated by trendsetting editors from Dwell magazine, this exhibition and conference, held at the Los Angeles Convention Center, will feature world-class speakers, product demonstrations, cutting-edge technology, plus classes and seminars for consumers and pros; one can even sit down with a professional designer, architect or landscape architect for a free consultation.

EVP Amanda Dameron built the show on what Dwell has coined the four pillars: the Smart Home and Emerging Technology, the Business of Design, the Nice Modernist and Healthy Architecture. Dameron explains, “Our content pillars for the Dwell on Design Los Angeles conference are inspired by the narratives we constantly pursue through all of our channels—namely, how to be at home in the modern world. As our founder, Lara Deam, stated: ‘We owe it to ourselves as a culture to define an architecture that is distinctly progressive, optimistic and timeless—one that helps us connect in a deeper way to ourselves and to our community.’” Correspondingly, the Dwell editors meticulously select their design program to create an optimum personal experience for those attending, showcasing over 350 exhibitors and more than 2,000 innovative products and services, plus four full-scale pre-fab homes.

The opportunities for inspiration are endless. “The show itself is a true  proponent of value added content,” shares Chela Piacentini, Marketing Manager of the parent company Informa. This is evident for the trade and DIY enthusiasts, with three days of carefully orchestrated educational speakers presenting every hour. Become an expert on design trends, smart tech media and targeting the right customers for your design business, or hear Dwell CEO Michela O’Connor Abrams discuss ‘the new affluent’ who, through their studies, have been defined as well informed, tech-savvy, and discerning consumers. According to Abrams, “the new affluent” consumer represents a time of transitional change coupled with creativity, a design-conscious and personal style.

Whether spectator or aficionado, Dwell on Design has something for everyone, from exquisite designer brand exhibits showcasing the latest and greatest concepts to the famous LA Home Tours. Be the first to preview fresh and innovative designs from hundreds of vendors like Graff Faucet’s Dressage Free-standing Vanity, a groundbreaking new bath collection, or Koncept’s LED, wireless and travel friendly modern GoLamp. Because the Dwell Home Tour intermingles with the LA Design Festival, it makes Dwell on Design unique to other design shows in LA, confers Piacentini. The tour is a must-see for those covetous of celebrity digs and famous architects, including a list of hits like Diane Keaton’s former home built by Frank Lloyd Wright, which has never been shown to the public before, according to Informa.

The tour includes 20 homes over the course of three days: June 19, Mar Vista/Culver City; June 25, East Side/ Hills; and June 26, Santa Monica/Venice. Tickets are available at DwellOnDesign.com.

Not-to-be-missed at the show is the 34,000-square foot Dwell Outdoor Pavilion designed by famed Australian landscape artist, Jamie Durie. Children will get a warm welcome in the Modern Family Pavilion, where they can ‘Re-imagine Modern,’ referring to the brand’s well-known motto ‘Re-imagine.’ Partnering with IMM Cologne, Germany’s premier design show, the Dwell on Design’s brand will gain international recognition, as IMM brings with it more than 50 international brands combined with on-stage presentations to the tune of global perspectives.

“We hope our content programming will deliver insight and inspiration, provoking yet more discourse in how good design thinking can shape the world in which we inhabit,” concludes Dameron.

With a resounding philosophy set on informing, educating, improving and connecting the dots in the realm of modern design, the Dwell on Design convention will be a thought provoking weekend of great modern design, healthy building and life-improving strategies.


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