Santiago Arana

Santiago Arana Hollywood’s Top Real Estate Agent

Santiago Arana

From busboy to a nationally ranked real estate agent, the managing partner of The Agency exemplifies an unrelenting will to succeed.

Santiago Arana Hollywood's Top Real Estate Agent

MANAGING PARTNER
THE AGENCY

HOLLYWOOD’S AGENT
Arana developed a $23 million Brentwood mansion, which he sold last year to LeBron James
Currently ranked no. 6 on REAL Trends “The Thousand 2018” with more than $420MM in sales volume for the year
Among The Hollywood Reporter’s 2018 list of L.A.’s Top 30 Real Estate Agents for the last seven consecutive years

TOP 10
Currently ranked no. 6 on REAL Trends “The Thousand 2018” with more than $420MM in sales volume for the year

DEVELOPER, TOO
Arana developed a $23 million Brentwood mansion, which he sold last year to LeBron James


One thing that nearly all successful people share is a respect for rituals. A discipline in following a seemingly small, daily order of things that enables them to function in full bloom, each day. Take Santiago Arana. He is principal and partner, along with Billy Rose and Mauricio Umansky, at Beverly Hills-based powerhouse firm The Agency. Still in his 30s, he’s already amassed over $2 billion in career sales.

All of this is even more striking when one realizes that it wasn’t too many years ago that he was working in a restaurant in Santa Barbara, first as a busboy, then, as his English improved, a server, after coming to the U.S. from Bolivia in 2003 at age 23 to learn English before embarking on an MBA program. (He already had a business and marketing university degree.)

School would have to wait for the son of a chemical engineer and politician father, and a kindergarten teacher mother, both of whom ingrained Arana with a work ethic of steel and a can-do attitude where nothing was off-limits. Both traits account for his explosive success in real estate after landing in Los Angeles, another new agent among many. “It’s about making a decision. It’s about knowing what you want,” says Arana, recounting his steps to success, all forged in self-determinism. Have goals and the certainty that you can achieve them, he shares. That and an unfailing work ethic.

“I believe we are all owners of our own destiny, and we can create our life,” he adds. “But we need to take charge as human beings of our own life, because no one else is going to do it for us.”

Arana balances hard work and a winning mindset with self care. Enter those indispensable rituals. “I work really hard, but at the same time I make time for myself,” he says. “If you are not working within, people will perceive that you’re not in alignment with yourself.” This means looking after one’s physical, emotional and spiritual health—something Arana emphasizes. “When I present myself to clients, they feel that energy and I think they are attracted to that.”

In real estate, where relationships are everything, showing up with a good vibe is essential. For Arana, this means days start early at his Pacific Palisades home. “I wake up at five o’clock in the morning and I meditate for half an hour.” This is followed by the gym (he has black belts in kickboxing and tae kwon do), and breakfast with his family. These things are non-negotiable and here’s why: “If I don’t do this every day,” he states, “I cannot be one-hundred percent Santiago.”

A hundred percent is important when the stakes are this high. Arana has achieved a rocket-ship like success; he needs fuel to keep moving forward. This includes actively growing his development business, finishing his first book and mentoring others. (Prior to speaking to DIGS, Arana had just wrapped up a motivational seminar for agents at his firm.)

Continuing to grow The Agency is another goal. Particularly appealing to Arana is stoking its increasingly international footprint. (The Agency recently opened an office in British Columbia, joining locations in Mexico and Turks and Caicos.) And, of course, continuing to sell luxury homes, principally in Pacific Palisades, Brentwood, Santa Monica, and Malibu, where Arana has the bulk of his listings. In what must have been a satisfying twist to his earlier, less prosperous days in Santa Barbara, however, Arana has listed two record-setting estates in the area: one in Santa Barbara, currently on the market, and another, (sold earlier this year) in nearby Montecito, for $40 million and $35 million, respectively.

Those early days, however, when Arana was busing or waiting tables and dreaming big, are never lost on him: “Every day I think about them,” he says. “Every day I am grateful that I had to do that, and every day I’m grateful that I don’t have to do it anymore.

“I wake up every day and look at where I am,” he adds. “I see my house and my wife—who is my rock and biggest supporter—and my kids, and I feel like it’s a dream. I created it, and I’m living it.”

SANTIAGO ARANA
MANAGING PARTNER, THE AGENCY
424.231.2399
THEAGENCYRE.COM

PHOTOS: COURTESY OF SANTIAGO ARANA

Sophisticated Masterpiece

A luxurious home, located on one of Brentwood’s premier streets and balancing state-of-the-art technology with Old-World quality craftsmanship, offers elegant, inviting and comfortable living

Written by Abigail Stone | Photography Courtesy of Paul Jonason

Presented by: Santiago Arana, The Agency

List Price: $30,000,000

Brentwood, which runs as far south as Wilshire Boulevard, is ideally situated to enjoy the creme de la creme of Los Angeles. Here, you’ll find some of the city’s best public and private schools, the popular Brentwood Country Club, dozens of fine restaurants (where regulars quickly become family) and plenty of trendy boutiques. With the 405 on its eastern border and the 10 on its southern border, the entire city is within easy driving distance of almost everything.

In fact, for many, Brentwood is the very definition of living well in Los Angeles. Within this enclave, the streets north of Sunset that wind up through the Santa Monica Mountains are the setting for many of the area’s most coveted properties. Of these is a lower Tigertail address considered among the most prestigious. It’s here that Santiago Arana and David Herskowitz of Cutting Edge Development, Inc. created one of the most vibrant homes currently on the market.

Pooling their combined experience in the luxury home market, Arana (who has the distinction of being named the premier agent west of the 405, fourth in California, and 11th in the country by The Wall Street Journal, as well as an elite top agent five years in a row by both The Hollywood Reporter and Variety) and Herskowitz (who has built homes all over the area, including that of E! host Giuliana Rancic and her husband Bill) incorporated everything one might wish for in a new build.

From quality materials and craftsmanship to five-star amenities, like a 10-car garage, pool, roof deck, elevator, front and back staircase, and service entrance, this eight-bedroom and 11-bath house easily tips over the line from outright beautiful to downright breathtaking.

Of course, a great home begins with a great location. Perched above nearby houses and accessible via a long majestic driveway, the home offers stunning, unobstructed views from each of its three levels.

Here, sight lines to the ocean and Catalina. There, an outlook of Downtown L.A. and Century City’s glittering towers. Every space—from the expansive roof deck, to the lushly landscaped backyard, to the bedrooms, to the courtyard at the top of the driveway— seems to frame a view tailor-made for sharing on Instagram.

“From quality materials and craftsmanship to five-star amenities … this eight-bedroom and 11-bath house easily tips over the line from outright beautiful to downright breathtaking.”

A home of this magnitude is often the setting for lavish parties, so Arana and Herskowitz have designed it with grand and frequent entertaining in mind, from casual parties to black-tie events. You might welcome guests at the front door and send them upstairs to the roof deck via the home’s elevator to enjoy aperitifs while the sun struts its daily drama; then, when its descent into the Pacific is complete, direct them down to the dining room for a sophisticated, chef-prepared supper.

The kitchen is outfitted with everything a professional might need to serve up a sumptuous feast, including two Sub-Zero refrigerators, multiple dishwashers and a capacious marble island, ideal for rolling out pastries. No worries if guests linger over a course. Warming ovens and an entire walk-in refrigerator area in the pantry ensure that every morsel is maintained at the ideal temperature. A wine cellar holds over 140 bottles and a butler’s pantry keeps behind-the-scenes preparations hidden from view.

If informal entertaining is on the calendar, consider an afternoon barbecue by the pool. There’s plenty of room for lounging on the large lawn and enjoying the afternoon rays. Sun-shy guests can escape the heat and still feel a part of the party, hanging out in the den that abuts the exterior. Later, when most of the guests have said their good-byes and only the inner circle remains, invite them downstairs for a cocktail.

A full bar is the centerpiece of the lower entertainment level. The moniker “game room” seems too diminutive for this expansive space, while “recreation room” seems too archaic a term to christen an area that boasts not only a state-of-the-art gaming system with a larger-than-life monitor, but also a ventilated cigar room; screening room; sauna, steam and massage room; gym; and more than enough TVs for watching multiple games at once.

Thoughtfully, Arana and Herskowitz have even provided a full-size regulation pool table. A laundry room, complete with two washers, two dryers and a pet bath, as well as two fully finished suites, ideal for live-in assistance, makes up the rest of this floor.

The third floor houses the bedrooms, including the spectacular master suite. There are few luxury hotel rooms in the world that can rival its amenities.

A fireplace, sitting area and vast deck that mimics the sweeping view of the ocean and downtown seen from the main floor are expected. What’s not: his and her dressing and powder room areas. His, which includes a spacious steam shower, also features abundant room for an extensive sneaker collection and sports equipment, as well as a full year’s worth of both casual and formal clothing.

Her quarters are even more generous. A freestanding spa tub sets the tone, harkening back to a time when getting dressed was a lesson in self-care. Smart glass windows, which frost at the touch of a button, offer an extra note of privacy during morning ministrations while a built-in vanity and a closet rivaling the finest boutique in Beverly Hills astounds. Created by Häfele, the foremost name in closet design, it includes sophisticated details from cold storage for furs to soft close drawers and closet lifts.

In a house of this caliber, where even the most mundane details have been created with meticulous care, such luxury is a given. You expect the best in life. Why should you expect anything less in your home?