Technology // Marketing

marketecture & market share - CustomerJourney

Marketecture: How to Build Market Share With Captivating Content

“Marketecture”   Yes, that’s a word. I made it up. Actually, it’s a collection of thoughts I’ve had over the past several years on marketing while watching the local real estate profe...

High-Tech ‘Hood

Playa Vista, CA is home to L.A.’s first Apple HomeKit-enabled enclave Written by Alexandria Abramian  |  Photography Courtesy of Brookfield Residential   As the high-tech hub of Souther...

Blockchain Technology to Record Real Estate Documentation Announced

Palo Alto, California-based global blockchain real estate marketplace, Propy, Inc. is launching a pilot program to record real estate documentation using blockchain technology in South Burlington, Ver...

Number of $1 million homes has quadrupled since 2002

Number of $1 million homes has quadrupled since 2002, now 4.3% of all homes According to a Trulia research report, $1 million may no longer get buyers into the luxury home market – it’s more like $5 m...

Micro Marketing – Macro Results

Effective Micro Marketing for Macro Results According to eMarketer, global ad spending is predicted to reach $583.91 billion in 2017, with digital ads making up about 38% of that total.  Unfortun...

Introducing The iBuyer

Wall Street has always been on the hunt for new and innovative ways to maximize returns on investment. Some turned out great, others not so great.  Ten years ago, it was subprime mortgages and mo...