Publisher's Muse Archives

Hit Makers: At the Intersection of New yet Familiar

Warren Dow October 24, 2022

Finding real connection at the apex of the information age requires a bit of critical thinking, luck, and at least a basic understanding of human

The Information Age or Misinformation Age?

Warren Dow October 5, 2022

Wikipedia describes the Information Age as a “historical period that began in the mid-20th century, characterized by an epochal shift from traditional industry established by

The Peter Principle

Warren Dow September 21, 2022

The Peter Principle is the invisible virus that permeates every business, industry, and institution in the world creating the mother of all identity crises along

Ambivalent Uncertainty, Who Cares

Warren Dow September 7, 2022

I first heard these two powerful words from my business sensei, Jay Abraham. In the business world, ambivalent uncertainty is your biggest competitor. It’s a

The Times They Are A-Changin’

Warren Dow August 24, 2022

Bob Dylan released this song in 1964 and it still serves well in these times of change. The Times are a-changin’ for DIGS too, as

The 5-Whys & First Principles Reasoning

Warren Dow August 10, 2022

Ever heard of Taiichi Ohno? Neither did I until I opened an old business book I had in my office, which I like to do

Applause or Purpose?

Warren Dow July 27, 2022

A weighty question indeed. But, let me ask it again, because it may be the missing ingredient in whatever it is that you’re trying to

Ad Sanitizer

Warren Dow July 13, 2022

Applying the 80/20 Rule works for just about everything in life. But in the marketing and advertising biz, it’s probably closer to 95/5. That is

M2 Money Moon

Warren Dow June 29, 2022

Call me crazy but I like good ole fashioned economics. Maybe that’s why I chose business/economics as my major in college. Any econ buffs out

Sad-Face Clowns

Warren Dow June 15, 2022

The “C-Suite” in corporate America is filled with sad face clowns. I don’t mean this disparagingly, heck, I used to be one of them. How

Wrong Term: It’s a Short-term Paradise

Warren Dow June 1, 2022

Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate

Obviously, Obvious Adams

Warren Dow May 18, 2022

Let me introduce you to one of the finest marketing tales ever told about a simple yet successful businessman from the advertising industry – a