Publisher's Muse Archives

The Marketing Metaverse

Warren Dow September 29, 2021

Are you ready for the metaverse The 8220 metaverse 8221 doesn 8217 t exist today but big tech 8217 s quest for all things 8220

Share of Voice

Warren Dow September 15, 2021

Marketers love metrics and marketing speak Share of voice SOV is an oldie but goodie The share of voice metric was created to measure and

Opposites Attract

Warren Dow September 2, 2021

No doubt you ve heard the saying 8220 opposites attract 8221 The 8220 opposites attract 8221 concept was introduced by Robert Francis Winch in a

The Sorry State of Sameness

Warren Dow August 18, 2021

I read an interesting marketing case study article recently yes that 8217 s how I spend a lot of my spare time and was enlightened

Marketing Instruments

Warren Dow August 4, 2021

I still remember the day the day that I decided that I wanted to learn how to play the guitar it was back in the

The Fibonacci Sequence

Warren Dow July 21, 2021

I just discovered a marketing wormhole And it s a mind blower Have you ever heard of the Fibonacci numbers or sequence

Advertising Strategies for Realtors: Act Like a Donut Shop

Warren Dow July 7, 2021

Those sugary sweet and tasty treats that are remarkable in every way For clues let 8217 s turn to the infinitely wise digital Yoda Google

Jeans

Warren Dow June 23, 2021

You know that feeling you get wearing your favorite pair of jeans You know exactly how you 8217 re going to feel when you put

Digital Toll Roads

Warren Dow May 27, 2021

According to eMarketer total worldwide digital ad spending will reach $455 30 billion this year That s a lot of dough and it 8217 s

The OODA Loop

Warren Dow May 13, 2021

Developed by strategist and U S Air Force Colonel John Boyd the OODA Loop is a military model designed to provide a foundation of rational

The 3-Step Business Plan

Warren Dow April 16, 2021

A mega valuable dangerously simple ingenious user friendly easy to implement bulletproof breakthrough 3 step plan that any business can use to kick start and

Metrics, Metrics, Everywhere!

Warren Dow April 1, 2021

But do metrics even matter Which ones Why And For Who Our digitally connected and socially engaged world loves metrics you can find them everywhere