
Faux Marketing
Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.
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Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.

“Ehrlich Yanai Rhee Chaney Architects works in a modern idiom but without a set vocabulary or language,” explains architect Takashi Yanai, a partner at the firm, its Residential Studio Director since 2004, and the current leader of its San Francisco Studio.

The scene is particularly vivid at 317 Rocky Point where privacy reigns and a fresh, graceful home—approximately 3,800 square feet, with 3 bedrooms and 3 and 1/2 bathrooms—has been designed to keep you immersed in its vision from morning until after dark.

Vaux Le Vicomte: A Private Invitation by Guillaume Picon tells the fantastic tale that begins with Nicolas Fouquet’s elaborations and ends with the efforts of its current third-generation stewards, the de Vogüé family, to ensure Vaux endures.

Montalba Architects Riviera Loft, which saw the firm transform a historical, exposed, three-story space into multi-family residences juxtaposing the old and new to form something entirely, even radically, unique.

Max Worrell and Jejon Yeung, partners of New York City-based architectural firm Worrell Yeung, refresh an original Charles Gwathmey structure from the 1970s House in the Dunes—a two-story beach abode with modernist bones—to its architectural essence.

3111 Ocean Front more than 52 feet of boardwalk ocean view, and 1039 Cima Linda situated on more than 2.5 meticulously landscaped acres.

Located on Wilcox Avenue north of Sunset Boulevard, Thompson Hollywood—which was five years in the making—is a first, at least in two regards: This is the first California property of the Thompson Hotels brand and the first California project designed by British studio Tara Bernerd & Partners.

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.

ON THE COVER Above The Clouds: An authentic Mid-Century home sits amid unparalleled ocean views—the highest on the Palos Verdes Peninsula presented by Liz Gallucci Bird of Liz Bird Fine Homes at Vista Sotheby’s International Realty.

Dr. Godfrey Pernell, who would serve multiple terms as mayor of Rolling Hills, and his wife Beverly purchased Flying Mane Road, the approximately 1.16-acre property in 1950 after being driven to the remote site, where they paced off the lot lines of their forever home.

Fantasies of life set in Southern California inevitably involve water. It might be a pool, its mirrored finish punctuating a green lawn. It might be the ocean, pounding away at the shore, its foaming waves full of promise.