Meet the Brothers Behind Two of Hermosa’s Trendy His-and-hers Boutiques Beach & Beverly and Wicked+
Conceived by siblings with a creative background, Beach & Beverly co-owner Brian Cooley says, “In short, we’re two brothers who accidentally started a retail storefront out of our office space on Pier Avenue in Hermosa Beach.”
Florida natives, brothers Colin and Brian Cooley, started out in the corporate world as an attorney and municipal bonds trader, respectively. After their father, a veteran salesman, passed away, they changed gears and dove head-first into the music industry, doing PR for musicians and music events in Atlanta.
Years later, and life couldn’t be more different. In 2011, the general store Wicked+ in Hermosa Beach marked their first foray into retail, providing unique items geared towards men like shaving accessories, grooming products and coffee. A few years later, seeing a need for a boutique that catered to the wants and needs of today’s women, they opened Beach & Beverly just two doors down.
Located on Pier Avenue, Beach & Beverly features clothing brands like Amour Vert, Cleobella, Gorjana, LNA and Rory Beca. To accommodate the lifestyle of their Beach & Beverly clientele, the Cooleys also curate a selection of accessories, edibles, bath and home sundries as well as an inspiring collection of books and magazines.
According to Brian, the Beach & Beverly customer is “confident, daring, flirty, fun, fuss-free and fashionable,” among other SoCal traits revolving around sun and sand.
By hosting fun events with stylists in the shop, the Cooleys seem to have their finger on the pulse of what the South Bay woman wants, while drawing on their former life experiences to know just how to promote it.
Beach & Beverly
135 Pier Avenue, Hermosa Beach, CA 90245
310.379.9630 | BeachandBeverly.com
Photography by Paul Jonason
