Taking real estate in a new direction, Compass sets course for the West Coast with an office launch in Beverly Hills
Written by Jenn Thornton
Since launching in New York City in 2013, backed by a robust $135 million in investor capital, residential brokerage Compass has upped the real-estate game, resuscitating the industry as a pioneering platform with proprietary technology that is innovating home buying, selling and renting. Set on expansion, Compass made a move to market-rich Southern California late last year, planting its flag with a more than 20,000-square-foot West Coast headquarters in Beverly Hills. The move incited a small exodus of prominent agents to decamp leading LA firms for Compass, while paving the way for subsequent office openings in similarly upscale locales. All goes to confirm that Compass knows exactly where it’s going.
“Compass is less than three months old in Beverly Hills, and we already have some of LA’s top agents who have gorgeous luxury homes currently listed— many with beautiful outdoor spaces, magnificent views, and all the glamour of LA living,” says Stan Richman, who left Coldwell Banker for Compass, coming on as its West Coast VP and operating from the Beverly Hills office. “We’ve grown at an astonishing pace, and it’s because of the company’s winning combination of world-class marketing support, groundbreaking technology— we’re the first residential brokerage in the country to offer a proprietary mobile app exclusively for our agents—and culture-first attitude. The platform is simply unmatched.”
Add to this the advantage of location, location, location, and Compass has staked a claim for real-estate dominance in Beverly Hills and beyond. Given that Southern California is home to “some of the most sought-after residential real estate in the world,” says Robert Reffkin, co-founder and CEO of Compass, why wouldn’t the company come to capitalize? And come on strong. Contingent to Compass’ success in ultra-competitive Beverly Hills, a breeding ground for A-list offerings and A-team renown, is its highly pedigreed camp. “Like the listings they represent,” says Compass’ Leanne Rogan, senior managing director of strategic marketing, “Compass agents are the best of the best. We only consider applicants who will be a great fit with a company culture that emphasizes passion and ambition, and can thrive in an environment with best-inclass technology and unparalleled support.” In Beverly Hills, this means recruiting some of the region’s top local real estate agents; along with Richman, and his unrivaled area expertise, there’s also the likes of Jeeb O’Reilly, Ari Afshar, Greg Harris, Marisa Zanuck, Scott Segall, and Brent Watson—together with their Compass colleagues, real estate’s very definition of known quantity. “When you list or buy a home with a Compass agent, you know that from search to signing you’re going to have a great experience,” assures Rogan.
Mirroring the caliber of Compass agents—all well-entrenched on the Westside—is a cache of coveted listings reflecting the area’s reputation as a beacon of luxury, glamour and aspiration. “Compass listings reflect those qualities, as we represent some of the most gorgeous, expansive homes on the Westside,” adds Rogan of a portfolio brimming with a multitude of multi-million dollar homes in desirable locales such as Beverly Hills.
Having announced itself as a force—one that recent office openings in Malibu, Pasadena, and Santa Barbara only fortifies— look for Compass to corner the market.