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Publisher’s Muse

marketing, metrics, data, trends

Metrics, Metrics, Everywhere!

Warren Dow April 1, 2021
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them everywhere you look.

The Mainstream

Warren Dow March 22, 2021
Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?
marketing, complexity, roi, return on investment,

The Accidental Brand

Warren Dow March 4, 2021
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
consideration

Consideration

Warren Dow February 17, 2021
In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into a contract.

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?

Bad Marketing.

Warren Dow January 21, 2021
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!

The Best Advice

Warren Dow January 7, 2021
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object syndrome” forward.
Kaufmann House, Richard Neutra, Palm Springs, architecture, architect, gerard bisignano, vista sotheby's

Architect | Design | Build 2020

Warren Dow December 10, 2020
Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local communities we serve – it’s a time when we celebrate architecture and design from the past, present, and future and pay homage to the spaces we shape and form into what we call home.
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

Warren Dow November 12, 2020
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Silver Bullets & Butterflies

Warren Dow October 28, 2020
Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in terms of butterflies.

240 Reasons to Be Thankful

Warren Dow October 14, 2020
DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240 reasons to be thankful – that’s how many South Bay DIGS magazines have been published since the very first one on October 7th, 2010.

Correlations & Causation

Warren Dow September 30, 2020
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.