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Publisher’s Muse

The Content Wars: A Race to the Bottom of the Ocean

Warren Dow November 3, 2022
How much water is in the ocean? A quick Google search says that there are 352 quintillion gallons of water in the ocean. That’s a lot of aqua. But here’s another question for you…what would happen if we added a quintillion gallons of water to the ocean every day?

The Information Age or Misinformation Age?

Warren Dow October 5, 2022
Wikipedia describes the Information Age as a “historical period that began in the mid-20th century, characterized by an epochal shift from traditional industry established by the Industrial Revolution to an economy primarily based on information technology.”

The Peter Principle

Warren Dow September 21, 2022
The Peter Principle is the invisible virus that permeates every business, industry, and institution in the world creating the mother of all identity crises along the way.

Ambivalent Uncertainty, Who Cares

Warren Dow September 7, 2022
I first heard these two powerful words from my business sensei, Jay Abraham. In the business world, ambivalent uncertainty is your biggest competitor. It’s a car stuck in neutral—with no forward motion.
cover of magazine DIGS

The Times They Are A-Changin’

Warren Dow August 24, 2022
Bob Dylan released this song in 1964 and it still serves well in these times of change. The Times are a-changin’ for DIGS too, as you may have noticed with the new size of our magazine that you’re holding in your hands or reading online.

The 5-Whys & First Principles Reasoning

Warren Dow August 10, 2022
Ever heard of Taiichi Ohno? Neither did I until I opened an old business book I had in my office, which I like to do from time to time for random inspiration, (and highly recommend doing.) And there he was, Taiichi Ohno, the creator of the 5-Why technique, and soon my memory was coming back to me.

Applause or Purpose?

Warren Dow July 27, 2022
A weighty question indeed. But, let me ask it again, because it may be the missing ingredient in whatever it is that you’re trying to accomplish in your life. Are you doing what you’re doing for “applause” or “purpose?”

Ad Sanitizer

Warren Dow July 13, 2022
Applying the 80/20 Rule works for just about everything in life. But in the marketing and advertising biz, it’s probably closer to 95/5. That is to say—95% of your results will come from just 5% of your activities.

M2 Money Moon

Warren Dow June 29, 2022
Call me crazy but I like good ole fashioned economics. Maybe that’s why I chose business/economics as my major in college. Any econ buffs out there paying attention to the M2 lately?

Sad-Face Clowns

Warren Dow June 15, 2022
The “C-Suite” in corporate America is filled with sad face clowns. I don’t mean this disparagingly, heck, I used to be one of them. How could I forget the very moment that I discovered this stunning realization!

Wrong Term: It’s a Short-term Paradise

Warren Dow June 1, 2022
Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate completely missed the point.