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Where Are Your Keys? Unlocking Hidden Opportunities

In these uncertain times, I wanted to share a few thoughts. Remember, focus on what you can control, create a solid plan of action, and ensure your assumptions are accurate. To succeed, uncover the keys and unlock hidden strategies.



Dear Real Estate Agents,

How’s it going out there?

Interesting times to say the least, ‘eh?

With all this talk about a coming recession or whether the Federal Reserve’s rate hikes will lead to a “soft” or “hard” landing for the economy, I thought I would check in and share some thoughts with you which may or not be helpful.

First, don’t worry about what you can’t control.

The reality is, you can’t do anything about the economy, the fiscal policies of the Fed, the interest rates, etc.  So, just stay focused on what you can control.

Second, create a plan of action.

Obvious, I know, but sadly – lots of agents don’t have one.  Psychologically speaking, it’s not as stressful when you don’t have a plan and easier to just try and stay busy to keep your mind distracted.

Busy is not a business plan.  It’s an excuse and crutch – a mental “way out” that won’t get you to where you need to go.

Third, not all plans are created equal.

If your inputs and original assumptions are incorrect, so then is your plan.

These “inputs/assumptions” are the information and knowledge you’re using to create your strategy and plan.  If they’re incorrect or non-impact – you’ll probably waste valuable time and resources pursuing the wrong things.

So, how will you know if your plans are good?

That is the million-dollar question grasshopper.

And what I’ve been thinking about a lot lately.

During the pre and early stages of the great recession in 2008, I was a high-octane CEO running a $250 million+ company when I was told (err, warned) by the owner that ‘we don’t participate in recessions.’

Hmm. I thought.

Bold statement, yes.  But could it be true? And how?

Well, it comes back to that plan of action.

And most importantly, what’s in it.

It’s not rocket science – it’s how everything works right?

If you want to get in better shape – would your plan include adding 10 cheeseburgers to your daily diet?

Probably not.

Unless they had bacon on them. 😉

Sorry, had to do lighten up this heavy conversation we’re having with some ill-attempted humor.

Back to the owner who ‘didn’t participate in recessions,‘ – what did he know that no one else knew to be able to accomplish that?

Well, there is a lot more to unpack here that this space will allow, but here’s what I discovered.

One of the keys was knowing and finding the keys that unlock, unveil, and reveal the things that need to be done to do whatever is that you want to do, (i.e., in this case – not participate in recessions.)

Sounds silly, but the “key is the key,” if you know what I’m saying.

Keys open things.

Like treasure boxes.

They also can remove and unlock things (like constraints and shackles that hold you or your business back.)

What are the “keys” in your business?  And where are the “locks”?

The answers start with questions!

Which reminds me of one of my all-time favorite quotes:

“Judge a man by the questions rather than his answers.” – Voltaire

And just one of the reasons why I like to ask a lot of questions.

But not just any questions…

…questions that reveal things previously unseen…

…questions that zag when they’re supposed to zig…

…questions that poke the status quo paradigms and unlock new possibilities.

So, when I asked myself the all-important question – “How can I truly help and be of service to real estate agents in this time of uncertainty?”…

…the answer was obvious.

Develop a Business Audit Game Changer questionnaire for real estate agents that uncovers unseen “key” strategies that can immediately deliver big results.

Crazy enough – most of which are hidden in plain sight!

If you’re a real estate agent who wants to find immediate and actionable next steps to dramatically accelerate growth in your business, then I recommend you head over to and sign-up for the audit.

For immediate access, you can also scan the QR code below:

To your success ~


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