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Luxury Real Estate Happens Here

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Faux Marketing

Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.

317 Rocky Point: Respite on Rocky Point

The scene is particularly vivid at 317 Rocky Point where privacy reigns and a fresh, graceful home—approximately 3,800 square feet, with 3 bedrooms and 3 and 1/2 bathrooms—has been designed to keep you immersed in its vision from morning until after dark.

Writing a Hit Single

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.

Flying Mane Road: Above the Clouds

Dr. Godfrey Pernell, who would serve multiple terms as mayor of Rolling Hills, and his wife Beverly purchased Flying Mane Road, the approximately 1.16-acre property in 1950 after being driven to the remote site, where they paced off the lot lines of their forever home.

1087 Marilyn Drive: Bespoke Beverly Hills

Built by the renowned developer and agent Holland Ashrafnia and designed by Harrison Design and Colab House, 1087 Marilyn Drive a newly built property perched over the street behind private gates is ideally located close to The Beverly Hills Hotel and Sunset Boulevard, offering the best of the Southern California lifestyle. 

300 N. Dianthus: King of the Hill

The luxurious neighborhood is known for its impeccable properties, its generous lots, and its jaw-dropping views. Those qualities just scratch the surface of what you’ll discover at 300 N. Dianthus Street.

1221 11th Street: Dreamy Domestication

Located along 11th Street, there’s an inviting six-bedroom and six-bathroom house, completed in 2016, that showcases how relaxed family living can be neatly twined with a freshly modern, coastal elegance—and lots of year-round outdoor living.

How Do I Use This?

In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.

27234 Pacific Coast Highway: A Study in Serenity

All the charms of small-town living coupled with access to some of the most legendary waves in the country. If this is your dream, welcome. You’ve arrived at 27234 Pacific Coast Highway.

2804 The Strand: A World of Its Own

When walking into 2804 The Strand, be sure to look at the ground. Etched in the earthy travertine stone are the Japanese symbols for Peaceful. The message, written in pale white on tan, is subtle, like the property itself—a well-crafted, sunlit world of placid living in the midst of top-of-the-world ocean views.

The Marketing Metaverse

Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.