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Google

Digital Toll Roads

Warren Dow May 27, 2021
According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another
marketing, metrics, data, trends

Metrics, Metrics, Everywhere!

Warren Dow April 1, 2021
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them
marketing, complexity, roi, return on investment,

The Accidental Brand

Warren Dow March 4, 2021
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be

Bad Marketing.

Warren Dow January 21, 2021
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

Warren Dow November 12, 2020
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Correlations & Causation

Warren Dow September 30, 2020
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.
what is marketing autosuggest graphic

“Marketing is like”…WTF?

Warren Dow August 20, 2020
Google is perhaps the greatest psychological experiment ever created – I love typing unfinished questions and getting suggestions for what is marketing … Here’s a

A Renaissance in Real Estate?

Warren Dow July 7, 2020
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the