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Digital Toll Roads

Warren Dow May 27, 2021
According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another 15% in 2022.
marketing, metrics, data, trends

Metrics, Metrics, Everywhere!

Warren Dow April 1, 2021
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them everywhere you look.
marketing, complexity, roi, return on investment,

The Accidental Brand

Warren Dow March 4, 2021
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?

Bad Marketing.

Warren Dow January 21, 2021
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

Warren Dow November 12, 2020
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Correlations & Causation

Warren Dow September 30, 2020
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.

The Triple A’s—Abundance, Algorithm & Audience

Warren Dow September 3, 2020
Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is primarily made of three moving parts – abundance, algorithm, and audience.

A Renaissance in Real Estate?

Warren Dow July 7, 2020
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.
marketing, buzz,

The Fly and The Bee—Lessons in Marketing

Warren Dow June 11, 2020
In marketing, you’re either a fly or a bee. And there’s a big difference. One lives a purpose-filled existence while the other is an annoying pest. As a marketer, which one are you?

Intellectual Tennis: The New Game In Marketing

Warren Dow April 30, 2019
I’ve been having all kinds of interesting marketing conversations lately, which got me thinking. Today’s marketing dialog has changed for the worse. I call it “intellectual tennis.”