Applying the 80/20 Rule works for just about everything in life. But in the marketing and advertising biz, it’s probably closer to 95/5. That is to say—95% of your results will come from just 5% of your activities.
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it…but, then again, they just don’t get it.
You may remember the scene from the movie Elf when Buddy is exploring New York City and comes across a coffee shop that claims to have the world’s best coffee, so naturally, he enters the shop and says…
It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey with some lighthearted fun, as it will only get more serious and complicated from here, right?
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.
Designed to accommodate a busy family, its well-appointed backyard would encourage year-round outdoor entertaining. 863 Bungalow in El Segundo turns this dream into a reality.
Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.
I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in the mid-seventies, and I was approaching my early teens.
Those sugary, sweet, and tasty treats that are remarkable in every way? For clues, let’s turn to the infinitely wise digital Yoda, Google.
