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Ad Sanitizer

Warren Dow July 13, 2022
Applying the 80/20 Rule works for just about everything in life. But in the marketing and advertising biz, it’s probably closer to 95/5. That is to say—95% of your results will come from just 5% of your activities.

Dogme 95

Warren Dow March 24, 2022
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.

Heed & Hue: Attention Ain’t Where It’s At

Warren Dow March 9, 2022
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it…but, then again, they just don’t get it.

The Greatest Cup of Coffee in The World!

Warren Dow February 9, 2022
You may remember the scene from the movie Elf when Buddy is exploring New York City and comes across a coffee shop that claims to have the world’s best coffee, so naturally, he enters the shop and says…

Business Jargon Generator

Warren Dow January 26, 2022
It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey with some lighthearted fun, as it will only get more serious and complicated from here, right?

2022 Marketing Resolutions

Warren Dow January 12, 2022
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.

How Do I Use This?

Warren Dow October 13, 2021
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.

863 Bungalow Drive, El Segundo is a Sparkling Gem

Abigail Stone September 29, 2021
Designed to accommodate a busy family, its well-appointed backyard would encourage year-round outdoor entertaining. 863 Bungalow in El Segundo turns this dream into a reality.

Share of Voice

Warren Dow September 15, 2021
Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.

The Sorry State of Sameness

Warren Dow August 18, 2021
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.

Marketing Instruments

Warren Dow August 4, 2021
I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in the mid-seventies, and I was approaching my early teens.