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Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?

Bad Marketing.

Warren Dow January 21, 2021
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

Warren Dow November 12, 2020
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Correlations & Causation

Warren Dow September 30, 2020
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.

The Triple A’s—Abundance, Algorithm & Audience

Warren Dow September 3, 2020
Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is primarily made of three moving parts – abundance, algorithm, and audience.

A Renaissance in Real Estate?

Warren Dow July 7, 2020
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.
marketer's love shiny new objects - written by Warren Dow

Marketers Love Shiny New Objects

Warren Dow May 2, 2019
And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.