Dogme 95
Warren Dow
March 24, 2022
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it…but, then again, they just don’t get it.
It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey with some lighthearted fun, as it will only get more serious and complicated from here, right?
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.
Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.
Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.
Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.
I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in the mid-seventies, and I was approaching my early teens.
According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another 15% in 2022.
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
