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Dogme 95

Warren Dow March 24, 2022

It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.

Heed & Hue: Attention Ain’t Where It’s At

Warren Dow March 9, 2022

It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it…but, then again, they just don’t get it.

Business Jargon Generator

Warren Dow January 26, 2022

It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey with some lighthearted fun, as it will only get more serious and complicated from here, right?

2022 Marketing Resolutions

Warren Dow January 12, 2022

All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.

Faux Marketing

Warren Dow November 10, 2021

Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can find with little effort – it perfectly summates the sorry state of marketing we sadly must endure today.

Writing a Hit Single

Warren Dow October 27, 2021

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.

How Do I Use This?

Warren Dow October 13, 2021

In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.

The Marketing Metaverse

Warren Dow September 29, 2021

Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.

The Sorry State of Sameness

Warren Dow August 18, 2021

I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.

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