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Dogme 95

Warren Dow March 24, 2022

It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll

Heed & Hue: Attention Ain’t Where It’s At

Warren Dow March 9, 2022

It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and

Business Jargon Generator

Warren Dow January 26, 2022

It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey

2022 Marketing Resolutions

Warren Dow January 12, 2022

All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough

Faux Marketing

Warren Dow November 10, 2021

Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can

Writing a Hit Single

Warren Dow October 27, 2021

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies),

How Do I Use This?

Warren Dow October 13, 2021

In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as

The Marketing Metaverse

Warren Dow September 29, 2021

Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.

The Sorry State of Sameness

Warren Dow August 18, 2021

I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the

Marketing Instruments

Warren Dow August 4, 2021

I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in

Digital Toll Roads

Warren Dow May 27, 2021

According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another

marketing, complexity, roi, return on investment,

The Accidental Brand

Warren Dow March 4, 2021

Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.