Apple Archives

Hit Makers: At the Intersection of New yet Familiar

Warren Dow October 24, 2022

Finding real connection at the apex of the information age requires a bit of critical thinking, luck, and at least a basic understanding of human psychology.

Writing a Hit Single

Warren Dow October 27, 2021

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.

Digital Toll Roads

Warren Dow May 27, 2021

According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another 15% in 2022.

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021

The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?

Generic Terms

Warren Dow November 12, 2020

The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

A Renaissance in Real Estate?

Warren Dow July 7, 2020

Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.

Mike Markkula, Linda Markkula, 35351 E. Carmel Valley Road, rana creek ranch, carmel valley, monterey, ranch, apple, Bill McDavid, Hall and Hall, Pete Clark, Clark Company

Apple Co-Founder, Mike Markkula’s 12,000+ Acre Rana Creek Ranch for $37.5M

Wendy Bowman June 25, 2020

Known as “Rana Creek Ranch,” the enormous property includes a 2,900-foot landing strip and helipad, large office building/conference center, private lake, a riding arena, two barns, and miles of equestrian and hiking trails.

Foster + Partners Create A Temple for A Tech Giant

Jenn Thornton November 13, 2019

Washington DC has no shortage of statues and memorials and museums—the nation’s capital is nothing if not in love with its institutions. Among its most impressive physical tributes is the original Carnegie Library, a historic Beaux-Arts beauty on Mount Vernon Square

TEN50 Is Designed With Angelenos Top of Mind

Wendy Bowman October 19, 2016

As the first condo tower to hit DTLA in almost a decade, the shiny-new, glass-cubed TEN50 is attracting the lion’s share of attention, with more than 50-percent of the boutique high-rise’s 151 residences snapped up since sales began last April.