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A Reimagined Sears

Sears was once a dominant force, accounting for 1% of the U.S. economy and having 3,500 retail stores. However, its decline began with the completion of the Sears Tower in 1974. In contrast, Amazon continues to grow and diversify, owning over 40 companies today.

Digital Toll Roads

According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another 15% in 2022.
marketing, complexity, roi, return on investment,

The Accidental Brand

Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.

Hidden Costs & Spam. Stop it.

The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

A Renaissance in Real Estate?

Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.

iBuyers & Wall Street: A New Era in Real Estate Investment

The emergence of “iBuyers,” institutional investors utilizing technology to become the largest purchasers of Americans’ most significant assets, could significantly influence real estate market dynamics, including pricing and commission rates. The iBuyer trend is still in its infancy, but it is set to revolutionize the real estate industry, driven by a drive to make the home-selling process more efficient and lucrative.