Queen of Gems

Gorjana comes to Abbot Kinney—and brings its coastal cool sparkle

Written by Wendy Bowman | Photography Courtesy of Gorjana

Gorjana Reidel is bringing her chic, coastal-inspired jewelry creations to L.A. denizens with a new boutique opening this August on Venice Beach’s Abbot Kinney Boulevard. Designed by Becki Owens, expect a simple, clean and elegant space, complete with light and airy environs focusing on white displays, light wood flooring, marble countertops and brass accents, as well as an inviting outdoor patio for relaxing and enjoying community events.

“Our hometown and flagship store is in Laguna Beach, which has a strong artist community and artistic vibe,” says Reidel, gorjana’s founder and owner. “Venice has a similar vibe, so we felt it was the perfect location. Abbot Kinney has an eclectic history, and I’m so excited to bring our designs there.”

At the 1,200-square-foot store, customers can find the designer’s entire collection of organic and easy-to-layer jewelry (along with Venice Beach exclusives and a bespoke holiday collection). Prices range from $32-$350, with popular pieces expected to include Power Gemstone Bracelets ($38-$58)—each with their own special meaning, like garnet for energy—along with the Laguna Adjustable Necklace that can be worn multiple ways ($75); and lightweight Tulum Tassel Earrings ($50). The shop also will be the go-to spot for unique customer experiences. Think fun and educational events held weekly, along with an Aura Photo Booth where customers will be able to determine the exact Power Gemstone to help them achieve a more meaningful life.



424.268.4279 | GORJANA.COM

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