PerLA on Broadway: An Architectural Showcase

Once a street struggling to survive, Broadway is back and better than ever. Now adding to the historic thoroughfare’s resurgence is the first new large-scale development in more than a century.

By

Share

PerLA on Broadway Is Set to Boost Downtown Los Angeles’ Renewal With First-time Homes Complemented by a Wealth of Upscale Amenities

Named PerLA—Spanish for pearl—the $300 million, 35-story CallisonRTKL-designed condo, residential and business tower in Downtown Los Angeles promises to be an extravagant and stylish discovery in the heart of the city, much like the precious gem found in an oyster.

“Under Bringing Back Broadway—a recently completed 10-year initiative spearheaded by City Councilman José Huizar—the area has experienced a surge in new development,” says Hamid Behdad of developer SCG America.

“This project will be a catalyst for further redevelopment in the neighborhood, as well as an integral part of the plan to revive this historic corridor. The project will also finally fill a void in the market by catering to first-time millennial homebuyers.”

Situated at 400 S. Broadway St., on the corner of 4th Street—on a .85-acre parcel that previously held 1980’s-era retail storefronts—PerLA on Broadway will offer 7,000 square feet of ground-level retail and commercial space, as well as 450 residential condo units ranging from 400 to 1,300 square feet, priced from the mid-$400,000s. Groundbreaking was held in late September, with the project slated for completion in 2020. Presales are set to begin in spring 2018.

Expect contemporary Hirsch Bedner Associates-designed environs that recall the area’s historic roots, replete with textured metal screens inspired by the ornate wrought-iron grilles and vintage railings of adjacent historic buildings complemented by modern materials, technologies, and finishes.

Yet other highlights include a lavish lobby boasting intricate art-deco details (such as a floating registration desk finished with a deep-rich lacquered green), along with a four-story, sky-lit atrium holding a fitness center, yoga/pilates rooms, media room, and WeWork office spaces.

Hirsch Bedner Associates’ finish selections incorporate creative ways to utilize classical materials in a contemporary application,” says Hirsch Bedner Associates’ Richard Tennill.

“Luxurious veined marbles laid in a playful manner share the space of the lobby with textural painted corrugated metal panels expanding the full height of the space. Rich wood floors fold up the walls to create a wainscot element, which in instances, creates a ledge or hides warm LED up-lighting. Patterned tiles create graphic repetition in an art-deco manner, yet with a contemporary look.”

Other standouts at PerLA on Broadway: 48,000 square feet of outdoor space spanning the roofs of the lower podium and tower. There one will find a pool deck offering sweeping views of the city; decks and kitchens; cabana lounges and seating areas; and fire pits and grilling areas. There’s even a dog walk, complete with an owner’s lounge and grooming station. 

PerLA on Broadway
400 S. Broadway St., Los Angeles, CA 90013
PerlaOnBroadway.com

Photography Courtesy of SCG America

RELATED TAGS

The Medici Effect

Unlocking innovation often requires looking beyond our own experiences. From chefs blending cuisines to musicians merging genres, mixing insights sparks creativity. True success, in business and life, stems from seeking wisdom outside our norms and daring to face adversity head-on. Embrace the unconventional—where wisdom meets possibility.

1504 9th Street in Manhattan Beach: Home For Its Time

Located on 9th Street, 1504 9th St is a 5-bedroom, 5-bathroom estate blends traditional elegance with cutting-edge tech, offering 4,662 square feet of prime living space crafted by renowned builder David Odle. The private, gated property includes a pool, guest house, and thoughtful design details like handcrafted woodwork and a 100-bottle wine wall. Perfect for entertaining and family life alike!
  • October 16, 2024
  • Constance Dunn

Studio Rick Joy’s Tubac House: Of the Heavens & Earth

Even by Studio Rick Joy's standards, Tubac House is of uncommon stature. Located south of Tucson, roughly 25 miles from the northern Mexico border, the project exploits and explores a relationship to worlds both immediate and distant.
  • September 4, 2024
  • Jenn Thornton

Vincent Van Duysen: Redefines Minimalist Design

Architect Vincent Van Duysen adds another honest intervention to his repertoire of understated designs with his tour to de force transformation of a 19th century convent into an urban hotel.
  • August 21, 2024
  • Jenn Thornton

Schenkar Luxury Homes: Cutting-edge Sustainability in Scenic Guatapé

Built by Schenkar Luxury Homes, this stunning house in Guatapé, Colombia, showcases innovative design harmonized with the natural landscape. Founder Alex Schenkar, with almost two decades of experience, created a sustainable, erosion-resistant home cantilevered over a 55-degree cliff.
  • May 29, 2024
  • Karine Monié

Clayton Korte: Going Underground

Wine, from its earliest days, required the storage of its age, with solutions both inelegant and sophisticated. The Egyptians had mud-bricked and limestone cellars, the Romans fumitories and catacombs, the Italian's damigiana.
  • May 15, 2024
  • Jenn Thornton
Sign Up for DIGS Newsletters