You don’t know until you know. And if you know because the market has responded favorably, then you keep doing what you know until the market stops reacting favorably.
You know what they say about opinions right? But, what about “prevailing opinions?” For marketers, they’re the path of least resistance as everyone is caught up in the momentum of the moment. It’s easier to follow the herd and do what everyone else is doing – it feels safe. In reality, it’s the exact opposite.
I love words. Words tell stories. Stories stand the test of time. Great stories captivate, enrich, educate, enthrall, enlighten – they change us. Why don’t brands and marketers tell more stories?
It might seem counter-intuitive, but did you know that elephants are excellent swimmers? Despite their size, elephants are untiring swimmers who move all four legs to propel them in the water, enabling them to move fast.
![Successful Real Estate Agents vs Unsuccessful Ones [26 Habits That Differentiate Them] - Written by Warren Dow of DIGS](https://digs.net/wp-content/uploads/2019/07/160229.highres.vanitymetrics-768x550.jpg)
It’s an industry I’ve spent the last nine years in as an advocate for real estate agents – call me crazy, but as a career salesman myself, I’m passionate about the challenge agents have in differentiating themselves in this hyper-competitive and crowded space.
And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.
I’ve been having all kinds of interesting marketing conversations lately, which got me thinking. Today’s marketing dialog has changed for the worse. I call it “intellectual tennis.”
Owned a home in Manhattan Beach since 2013? Congratulations, the price of your home has appreciated at least 33% over the last 5 years!
