Publisher's Muse Archives

No One Knows Anything, Including Marketers

Warren Dow January 13, 2020

You don’t know until you know. And if you know because the market has responded favorably, then you keep doing what you know until the

Prevailing Opinions—When Following the Herd Goes Wrong

Warren Dow December 5, 2019

You know what they say about opinions right? But, what about “prevailing opinions?” For marketers, they’re the path of least resistance as everyone is caught

Impressions, Engagement, Clicks & Properly Defining Success

Warren Dow November 21, 2019

I love words. Words tell stories. Stories stand the test of time. Great stories captivate, enrich, educate, enthrall, enlighten – they change us. Why don’t

Swim Like An Elephant—What Does That Mean?

Warren Dow November 21, 2019

It might seem counter-intuitive, but did you know that elephants are excellent swimmers? Despite their size, elephants are untiring swimmers who move all four legs

Successful Real Estate Agents vs Unsuccessful Ones [26 Habits That Differentiate Them]

Warren Dow July 8, 2019

It’s an industry I’ve spent the last nine years in as an advocate for real estate agents – call me crazy, but as a career

Marketers Love Shiny New Objects

Warren Dow May 2, 2019

And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.

Intellectual Tennis: The New Game In Marketing

Warren Dow April 30, 2019

I’ve been having all kinds of interesting marketing conversations lately, which got me thinking. Today’s marketing dialog has changed for the worse. I call it

DIGS Magazine celebrates our 200th issue | South Bay DIGS & Westside DiGS

Reflecting Back on DIGS 200th Issue

Warren Dow March 7, 2019

Life Before DIGS I started my career in media in 1992 as an account executive at BAM magazine. BAM was a free bi-weekly music magazine

Architect Richard Neutra Brentwood Home Available For the First-Time

Warren Dow November 8, 2018

We’re gearing up for our annual Architect | Design | Build special edition of DIGS, which publishes in December to close out the year, and

South Redondo Beach Home Prices Are… Up Up And Away !

Warren Dow November 1, 2018

Like most neighborhoods in the South Bay, home prices have appreciated significantly over the last five years and South Redondo Beach is no exception. Consider

Manhattan Beach Median Home Price Appreciation 2013-2017

Warren Dow October 18, 2018

Owned a home in Manhattan Beach since 2013? Congratulations, the price of your home has appreciated at least 33% over the last 5 years!

Westside LA Q3 Market Trends

Warren Dow October 10, 2018

After much debate and discussion, it looks like the real estate market is slowing down. According to CoreLogic’s Home Price Index report for August, home