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Marco Rufo: A Local Realtor With A Global Touch Sells Luxury Homes And Shapes Policy
In the late-1980s, Marco Rufo was a Boston transplant attending UCLA and working part-time as a limo driver. One of his steadiest clients was the head of a Japanese conglomerate.
After about a year of driving the man, Rufo made his pitch: “‘Listen, I’m not just a limousine driver,’” he told him.
“‘If I can help you in your business with real estate’—because he was buying huge properties—‘I would love to be involved.’”
Leader Of The Pack
Rufo is president elect of the Beverly Hills/Greater Los Angeles Association of Realtors, and will serve as president in 2019.
Sales By Year
He has minimum annual sales of $100 million.
A local Realtor with a global touch sells luxury homes and shapes policy
Marco Rufo is a Broker Associate with GRI and e-PRO designations, which are advanced certifications from the National Association of Realtors
Sold on the idea, the man brought the ambitious undergraduate into his firm. Within the next three years Rufo purchased and sold over a half-billion dollars in commercial real estate domestically and abroad. Office buildings. Hospitality properties. Golf courses. Not bad for a young upstart who hadn’t even received his degree. “We had a run of about 10 years,” says Rufo. “I learned a lot about business and I was involved in a high level of business interaction all over the world.”
Rufo went on to establish his own commercial firm in L.A. before turning his eye to residential real estate. After years of working in the commercial world, an indifferent place of corporate attorneys and boardrooms, selling homes to people captured his heart.
“I started experiencing residential and understanding how happy and wonderful selling real estate can be,” says Rufo, who after years of managing, buying and selling real estate firms on the Westside can be found at his office in Pacific Palisades where he sells luxury residences.
Much of the Rufo experience revolves around making sure clients have a deep understanding of every part of the transaction. “A lot of the time even savvy purchasers don’t understand the process,” he says. “What you get from my signature experience is that I will detail the process to you like it’s never been detailed before.”
The goal, he explains, is for a client to have an eagle-eyed sense of what they are transacting—which Rufo sees as much more than just land with a pretty house on it. “I think everything in the world revolves around real estate,” he points out. “We do what we do because of shelter, and providing for our families.”
Rufo, who was born in Rome and spent years in a global milieu during his commercial real estate years, is at home in Los Angeles with a diverse client base—many of them international buyers, often from Asia—who rely on him for a personal touch mixed with hard-nosed business acumen.
In addition to his duties as agent, Rufo is involved in real estate on the legislative side. There are posts at the local association of Realtors—he’s president elect of the Beverly Hills/Greater Los Angeles Association of Realtors, and currently serves as its director—as well as at the California Association of Realtors (where he’s state-level director), and at the National Association of Realtors.
“I am heavily involved in creating and molding the policies that are coming up,” says Rufo, who regularly heads to Sacramento and Washington DC as part of these groups. He acknowledges that this passion involves time away from family and business, but it’s a sacrifice he’s compelled to make on behalf of a greater purpose.
“I do it because I care,” he states. “I’m trying to shape our industry for the highest level of professionalism and to protect homeowners.”
Photographs: Courtesy Of Marco Rufo
Berkshire Hathaway Homeservices
881 Alma Real Drive, Suite 100
Pacific Palisades, Ca 90272
310.488.6914 | Info@MarcoRrufo.Com