It’s an interesting question, what an international, award-winning architecture, design and planning firm might create if designing a space for itself. For Gensler, the answer is this model of future-design in DTLA.
Even by the standards of Gensler, a giant with 48 locations throughout the globe, this project stands as an achievement, “the first vertical urban creative campus in the Downtown area,” touts the company. The South Figueroa St., LEED Platinum, block-long site—once headquarters of a bank from 1972—consists of a “three-level atrium building connected via a custom-designed bridge to an adjacent tower.”
HITS OF VIBRANT RED ARE USED JUDICIOUSLY THROUGHOUT THE WORK-SCAPE; THE SPACE IS OPEN AND VERTICALLY STACKED; NATURAL LIGHT WARMS COMMUNAL SPACES WITHIN THE BUILDING, WHICH FOSTERS CAMARADERIE BETWEEN CREATIVES.
Bigger picture is Gensler’s goal to manifest a 45,000-square-foot physical expression of what it might create for other creative business, while also serving as a laboratory for the company’s interdisciplinary team, one conceptualized as holistic with flexible, vertically stacked workspaces and a model shop, along with lifestyle-inspired areas that make an architect, designer or planner want to stay put—wellness rooms, an outdoor meeting patio, and a family room with coffee bar, among them.
The streamlined and well-spaced work-scape is also strikingly vibrant, with judicious hits of red throughout. Its unexpected orientation and aesthetically electric vibe give Gensler exactly what it wants to gain in the creative space—an edge.
PHOTOGRAPHS: GENSLER/RYAN GOBUTY