El Segundo Gets Another Boost with the Idea Factory

El Segundo—A Growing Hub for Creative Innovators and Entrepreneurs—Gets Another Boost with the Idea Factory

The business-friendly city of El Segundo has added to its ever-growing cache of commercial offerings with a modern creative office campus. Opened in July, the new $6.3 million Idea Factory development offers tenants 10,500 square feet of indoor office space, along with 1,000 square feet of outdoor meeting and recreation areas.

“This is the optimal location for innovative entrepreneurs and small businesses to headquarter their endeavors,” says Brett Drogmund of Propeller Properties, who developed the project with CalStar Builders and JGC Construction.

“The visionary companies of El Segundo have revolutionized the way we work and live. The Idea Factory continues that tradition, with open flowing floor plans, high ceilings, tons of natural light and one of the largest community decks built in the area.”

Situated at 123, 125 and 127 Lomita St.—in the historic Smoky Hollow district—the Idea Factory was designed by E.B.E. Associates Inc., Polanco and Mark Brunetz. Expect a trio of modern creative suites, with each of the three-level units featuring private office space, a floating glass conference room, kitchenettes and private decks.

Outdoors, a shared recreation space called SKYPARK will include a putting green, movie screen, barbecue area, communal eating area, game tables, swings, a presentation space and arena seating. Tenants also will have access to the SKYPARK’s year-round lineup of activities, including yoga, happy hours, movie nights, pool tournaments and a series of creative lectures.


“Having sold and leased properties in the Smoky Hollow district for the last 25 years, I believe the Idea Factory is a perfect fit for the newly modified use of the area, which prior to the modification was predominantly occupied by machine and auto repair shops,” says Bill Ruane, who is co-representing sales of the building with Matt Crabbs, both of RE/MAX Estate Properties.

Adds Crabbs, “I feel that the idea factory really embodies the spirt of how we conduct business moving generations ahead. Work/business is not something we have to do, but get to do; it’s a perpetual experience that complements our lifestyles.”

The Idea Factory is Propeller Properties’ fourth project in El Segundo, with current tenants of the creative office space including the production company and creative agency Skyscraper Productions (documentary films), visual-effects studio Crafty Apes (La La Land and Marvel’s The Avengers) and online marketing company Juhll (ComedyTrafficSchool.com and BottleKeeper).

“My vision for this three-year project was to design the ultimate opportunity for companies to collaborate and put a dent in the universe creatively.”

“I believe everything starts with story and then execution,” says Drogmund, who has a creative background with Walt Disney Feature Animation and helped develop films such as Fantasia 2000, Lilo & Stitch and Tarzan.

Coming up, look for the developer to create a new concept across Sepulveda in the Utah track area.

Idea Factory

123, 125 and 127 Lomita Street, El Segundo

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