Interior designer Jamie Roddy on creating beautiful spaces through her multifaceted firm, EdenLA
Interior designer Jamie Roddy of edenLA has built a business as successful and multifaceted as she herself is. Multilingual with a graduate degree in cultural anthropology, the designer brings her keen sense of global awareness to her happy clients with a smile and contagious laugh.
Calling the South Bay home, Jamie Roddy recently moved her business from Brentwood, where she ran a huge retail operation, to Manhattan Beach. With the painstaking commute behind her, she finds more time to passionately pursue residential and commercial design. Now, with a focus mostly on medium to high-end residential design, Jamie Roddy is happy with both the relocation and her laid-back clientele.
Following the lead of larger retail stores, edenLA also has built a more impactful website.
“With the end of the big box retail store era,” Jamie Roddy explains, “I decided if I couldn’t beat them, I’d join them.” And she did, with a dual-service website that “showcases designs like a traditional interior design firm” along with “beautiful items” via an e-commerce component that invites “people all over the world to have a little of the edenLA style in their homes.” That way, she continues, “Our personal interior design clients get a much broader and custom experience.”
The site also has a unique e-design feature that allows visitors to upload their photos and either get design advice from the firm or its help with selecting styles for their spaces.
Credit a large part of the custom experience to Jamie Roddy’s skills and that of her edenLA design team. Having designed custom furniture for more than a decade, Roddy never shops for a space based on existing furniture.
“I design a space based on what it needs…then I figure out a way to make it happen,” she states. Even if that means dipping metal chairs in gold to create a custom art installation. After sharing a personal anecdote about creating a dining table shaped like an emerald, Jamie Roddy emphatically says, “It needed to exist. So, now it does.”
Often, the edenLA team sources inspiration images of furniture online to which they’ll make changes for clients; adjusting sizes then customizing details and fabrics. The result: completely unique pieces.
While not specializing in one particular style, Jamie Roddy is known for creating transitionally elegant spaces.
“Most of my work has a luxury about it that is infused with decidedly contemporary touches, but with a welcoming tone throughout,” says the designer, who enjoys working with Spanish and Moroccan styles and mixing modern art with antique furnishings.
Most importantly, she wants to work in whatever style her clients hope to achieve rather than dictate a specific sensibility. And always, she desires to decorate in her clients’ version of stunning.
Although aware of trends, Jamie Roddy uses them sparingly due to their short lifespan. However, one trend that she is embracing right now is watercolor.
“I can’t get enough of watercolor everything—watercolor prints on fabrics, on wallpapers, on pillows, on vases,” she reveals, adding that other trends to watch are fabric and wallpaper in marble patterns, as well as backsplashes and showers with interesting tile layouts.
Jamie Roddy’s personality and design philosophy are, it seems, exceptionally well suited for each other.
Putting it best, she says: “Surround yourself with beauty. Be wrapped in beautiful thoughts, ensconced in loving relationships and able to see gorgeous things that make you happy. Every day. And then, you will have designed and lived a beautiful life.”
EDENLA
350 N. Sepulveda Boulevard, Manhattan Beach, CA 90266
310.376.0033 | edenLA.com
Photos Courtesy of EdenLA
