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Warren Dow

Founder and CEO of Micro Market Media, LCC. Publisher of South Bay Digs and Westside Digs.
marketing, metrics, data, trends

Metrics, Metrics, Everywhere!

Warren Dow April 1, 2021
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them

The Mainstream

Warren Dow March 22, 2021
Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?
marketing, complexity, roi, return on investment,

The Accidental Brand

Warren Dow March 4, 2021
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
consideration

Consideration

Warren Dow February 17, 2021
In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be

Bad Marketing.

Warren Dow January 21, 2021
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!

The Best Advice

Warren Dow January 7, 2021
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object
Kaufmann House, Richard Neutra, Palm Springs, architecture, architect, gerard bisignano, vista sotheby's

Architect | Design | Build 2020

Warren Dow December 10, 2020
Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local communities we
generic, terms, business, seo, google, marketing, brand, branding

Generic Terms

Warren Dow November 12, 2020
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Silver Bullets & Butterflies

Warren Dow October 28, 2020
Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in

240 Reasons to Be Thankful

Warren Dow October 14, 2020
DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240

Correlations & Causation

Warren Dow September 30, 2020
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.