Bad Marketing.
Warren Dow
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
The Best Advice
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object syndrome” forward.
Architect | Design | Build 2020
Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local communities we serve – it’s a time when we celebrate architecture and design from the past, present, and future and pay homage to the spaces we shape and form into what we call home.
Generic Terms
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.
Silver Bullets & Butterflies
Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in terms of butterflies.
240 Reasons to Be Thankful
DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240 reasons to be thankful – that’s how many South Bay DIGS magazines have been published since the very first one on October 7th, 2010.
Correlations & Causation
In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.
Blimp-vertising
Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?
The Triple A’s—Abundance, Algorithm & Audience
Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is primarily made of three moving parts – abundance, algorithm, and audience.
“Marketing is like”…WTF?
Google is perhaps the greatest psychological experiment ever created – I love typing unfinished questions and getting suggestions…