All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.
Consumption – different than acquisition. It’s less exciting. Even boring. Wondrous things may happen if we slow down the acquisition and invest more in consumption.
Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.
Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.
Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.
No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955 in the American Sociological Review titled, “The Theory of Complementary Needs in Mate-Selection: A Test of On Kind of Complementariness.”
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.
I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in the mid-seventies, and I was approaching my early teens.
I just discovered a marketing wormhole. And it’s a mind-blower. Have you ever heard of the Fibonacci numbers or sequence?