Digital Toll Roads
Warren Dow
According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another 15% in 2022.
The OODA Loop
Developed by strategist and U.S. Air Force Colonel John Boyd, the OODA Loop is a military model designed to provide a foundation of rational thinking in high-risk, confusing, or chaotic situations.
The 3-Step Business Plan
A mega-valuable, dangerously simple, ingenious, user friendly, easy-to-implement, bulletproof breakthrough, 3-step plan that any business can use to kick-start and accelerate their success!
Metrics, Metrics, Everywhere!
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them everywhere you look.
The Mainstream
Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?
The Accidental Brand
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
Consideration
In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into a contract.
Hidden Costs & Spam. Stop it.
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?
Bad Marketing.
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
The Best Advice
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object syndrome” forward.