Warren Dow

74 posts
Founder and CEO of Micro Market Media, LCC. Publisher of South Bay Digs and Westside Digs.
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  • 3 minute read

Share of Voice

Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.
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Opposites Attract

No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955 in the American Sociological Review titled, “The Theory of Complementary Needs in Mate-Selection: A Test of On Kind of Complementariness.”
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The Sorry State of Sameness

I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories—branded keywords versus unbranded keywords.
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