Metrics, Metrics, Everywhere!
Warren Dow
But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them everywhere you look.
The Mainstream
Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?
The Accidental Brand
Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.
Consideration
In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into a contract.
Hidden Costs & Spam. Stop it.
The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be curious to ask is…what “system” are you referring to exactly?
Bad Marketing.
There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
The Best Advice
Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the “shiny object syndrome” forward.
Architect | Design | Build 2020
Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local communities we serve – it’s a time when we celebrate architecture and design from the past, present, and future and pay homage to the spaces we shape and form into what we call home.
Generic Terms
The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.
Silver Bullets & Butterflies
Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success. Better to think in terms of butterflies.