Call me crazy but I like good ole fashioned economics. Maybe that’s why I chose business/economics as my major in college. Any econ buffs out there paying attention to the M2 lately?
The “C-Suite” in corporate America is filled with sad face clowns. I don’t mean this disparagingly, heck, I used to be one of them. How could I forget the very moment that I discovered this stunning realization!
Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate completely missed the point.
Let me introduce you to one of the finest marketing tales ever told about a simple yet successful businessman from the advertising industry – a little gem of a book titled Obvious Adams – The Story of a Successful Businessman.
Advertising today is all about the interruption.Let me cut right to it and not mince any fine words here…interruption is rude, annoying, and destroying your brand. The marketing buzzards and sheep advertisers who follow their wicked ways have weaponized interruption in the digital ecosystem we all live in today.
Ever heard of it? Liar! (I just made it up.) But maybe the theory is real after all. When I’m looking for marketing inspiration, I often turn to science. Science, in its own unique way, can explain pretty much everything.
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and most marketers will do and say just about anything to get it……but, then again, they just don’t get it.
A new and emerging problem for marketers – phantom traffic jams. What are they? And the traffic jams seem to be getting worse, as every single car on the road these days seem to be in a massive hurry, and much like today’s marketers, they’ve lost any and all patience.
You may remember the scene from the movie Elf when Buddy is exploring New York City and comes across a coffee shop that claims to have the world’s best coffee, so naturally, he enters the shop and says…