Marketecture is what you happens when marketing and architecture collide to create a remarkable consumer experience, one that builds market share.
Let’s say you’re an agent who has made it into that coveted top 20% group – congratulations! Now you can now sit back, put your feet up on your desk, and just wait for the phone to ring from buyers and sellers right? You’re in high demand, right?
Your personal brand is your greatest marketing tool in your arsenal for attracting new clients, and getting more listings.
And you’re wasting precious marketing dollars. In marketing, attention is the highest price consumer asset and true to the law of supply, “content” and “messaging” in their attempts. Here are the top 5 reasons why.
Ignore marketers who claim to have the secret formula for success – it doesn’t exist. You don’t know until you know. And if you know because the market has responded favorably, then you keep doing what you know until the market stops reacting favorably. Just like investing in the stock market, there are no guaranteed returns and “can’t miss” investment opportunities.
You know what they say about opinions right? But, what about “prevailing opinions?” For marketers, they’re the path of least resistance as everyone is caught up in the momentum of the moment. It’s easier to follow the herd and do what everyone else is doing – it feels safe. In reality, it’s the exact opposite.
It might seem counter-intuitive, but did you know that elephants are excellent swimmers? Despite their size, elephants are untiring swimmers who move all four legs to propel them in the water, enabling them to move fast. Additionally, their enormous size creates buoyancy, allowing them to float effortlessly when they tire.
It’s an industry I’ve spent the last nine years in as an advocate for real estate agents – call me crazy, but as a career salesman myself, I’m passionate about the challenge agents have in differentiating themselves in this hyper-competitive and crowded space.
I’ve been having all kinds of interesting marketing conversations lately, which got me thinking. Today’s marketing dialog has changed for the worse. I call it “intellectual tennis.”
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