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Writing a Hit Single

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies), that’s their goal. But for the artists who create them, that’s decidedly not the goal.
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Generic Terms

The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive quality or application.

Correlations & Causation

In today’s digitally manic marketing ecosystem, a correlation has come to imply causation.

Housing and the Senate Tax Plan: What Now?

According to RisMedia, members of the real estate industry are responding to the passage of the Senate tax plan, which chiefly includes a 20 percent corporate tax rate—down from 35 percent—and reduced rates for families and individuals over the next seven years. The development follows the House passage of its own plan in November.

iBuyers & Wall Street: A New Era in Real Estate Investment

The emergence of “iBuyers,” institutional investors utilizing technology to become the largest purchasers of Americans’ most significant assets, could significantly influence real estate market dynamics, including pricing and commission rates. The iBuyer trend is still in its infancy, but it is set to revolutionize the real estate industry, driven by a drive to make the home-selling process more efficient and lucrative.