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Marketing Instruments

I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in
marketing, complexity, roi, return on investment,

The Accidental Brand

Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.

Bad Marketing.

There’s No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG!
marketer's love shiny new objects - written by Warren Dow

Marketers Love Shiny New Objects

And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.