Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.
Soon to debut, Lake|Flato Houses: Respecting the Land (Rizzoli) is the latest foray for the firm, which was named AIA’s Firm of the Year in 2004, and whose remarkable, environmentally sensitive, and astute structures explore an intimate relationship to site and surround.
The emergence of “iBuyers,” institutional investors utilizing technology to become the largest purchasers of Americans’ most significant assets, could significantly influence real estate market dynamics, including pricing and commission rates. The iBuyer trend is still in its infancy, but it is set to revolutionize the real estate industry, driven by a drive to make the home-selling process more efficient and lucrative.
