
Essentialism, Business & the ‘D-word’
In Essentialism, Greg McKeown challenges the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replaces it with the pursuit of ‘the right thing, in the right way, at the right time.’
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In Essentialism, Greg McKeown challenges the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replaces it with the pursuit of ‘the right thing, in the right way, at the right time.’
Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the only constant is change, bringing with it dilemmas for marketers.