Tenuta Negroamaro, Olga Ashby, Puglia, Gallipoli, Italy, Lecce,

Olga Ashby’s Tenuta Negroamaro: Enjoying la Dolce Vita

Designed by Olga Ashby Interiors, Tenuta Negroamaro is a captivating boutique hotel nestled in the serene landscapes of Puglia, Italy. Located just a short distance from the enchanting towns of Gallipoli and Lecce, this tranquil retreat offers a sanctuary where guests can immerse themselves in the beauty of nature and embrace a slower pace of life.



Designed by Olga Ashby Interiors, Tenuta Negroamaro a Boutique Hotel Located in Puglia, Italy is a Peaceful Hideaway, Which Favors Indoor/Outdoor Living

Based in London, interior designer Olga Ashby has experienced hectic urban life firsthand. With this project in Italy, she strived to create a home away from home where guests can enjoy quiet moments at a slow pace, in crafted spaces.

“In big cities, we forget how the stars shine and how the silence sounds; we no longer remember how fruit grows or how the grass feels when you walk on it,” says Olga Ashby. “We all need to reconnect and let nature heal our souls.”

In Tenuta Negroamaro’s rural setting—a short drive from the charming towns of Gallipoli and Lecce—time seems to stand still. With only 10 rooms, the hotel feels like a close friend’s house. It consists of several dwellings, including the main house—adorned with vaulted ceilings—which serves as the breakfast area and a sitting area for drinks and board games. A bamboo gazebo provides shade with pool and garden views.

The local cactus fico d’india (or prickly pear), which is often used to produce alcohol and is included in many cocktails, served as the main inspiration for the pool bar’s décor. Here, a mural painted by a local artist has become the perfect Instagrammable spot.

The lobby is nestled in a separate building to preserve the peace for current guests during new arrivals. Each room features a different shape and size while all of them are connected to the outside. 

Olga Ashby opted for natural and traditional materials such as local soft stones, bamboo and jute rugs to provide a “handmade tactile” experience where the rough combines with the smooth.

“We want people to stop thinking and start feeling and truly seeing the world around them,” says the interior designer.

In this hidden gem that regularly hosts yoga retreats, the vegetable and fruit gardens complemented by a little farm with ducks, chickens, and pigs further reinforce the authentic spirit of the place. 

Several furniture and decor pieces were custom made or personally sourced by Olga Ashby, such as the shelving unit around the kitchen door with every separating element handmade in ceramic; the artwork above the sitting area in the library corner and the blankets and cushions in the rooms that the interior designer brought from Morocco; the vintage African bed bench in the living area; and the bespoke tapestry in merino wool above the sofa in the rooms; among others. 

“The beauty of Tenuta Negroamaro is revealed through the details, materials and textures,” says Olga Ashby, who focused on a neutral and earthy color palette to create harmony between the interiors and exteriors. “It just gently shows itself the longer you look at it.”

Tenuta Negroamaro |
Olga Ashby |

Images: Vigo Jansons


Gensler & Yabu Pushelberg Join Forces in DTLA’s Moxy + AC Hotel Fusion

Moxy and AC Hotels have recently unveiled their collaborative venture in downtown Los Angeles, a project masterfully designed by Gensler and adorned with interior spaces crafted by the renowned Yabu Pushelberg, creating an affordable, multi-layered destination for both locals and visitors, set to become an iconic addition to LA's landscape.
  • September 20, 2023
  • Karine Monié

A Duplex in the Clouds: Inside Barbara Cartategui’s NYC Transformation

Nestled on the 78th and 79th floors of a Tribeca skyscraper, this New York City duplex boasts breathtaking views of the Statue of Liberty and the city skyline. Transformed by Workshop/APD, the interior is a gallery of contemporary art curated by expert art advisor Barbara Cartategui.
  • September 6, 2023
  • Karine Monié

Sterling-Huddleson Architecture’s the Edge Residence in Pebble Beach

The Edge, a stunning contemporary home located in the picturesque community of Pebble Beach, California, is a masterful creation by Sterling-Huddleson Architecture. The result is a breathtaking residence that seamlessly blends advanced building technology and timeless contemporary design.
  • August 23, 2023
  • Jenn Thornton

Of Possible Unveils Stunning Loft Living Concept in Williamsburg

Explore the soon-to-be-completed building at 103 Grand Street, Williamsburg, offering three units designed to capture the spirit of this historic area. Led by Rise Development and architect Vincent Appel of Of Possible, each unit boasts its own outdoor space and a seamless connection between interior and exterior.
  • July 13, 2023
  • Karine Monié

Elevating Tropical Modernism: Evan Edward’s Stunning Biscayne Bay House

This sleek tropical masterpiece in Biscayne Bay, Florida by architecture and interior design practice Evan Edward seamlessly blends indoor and outdoor spaces, embracing the warm climate and scenic surroundings. With a focus on fluidity and functionality, the 5,000 square foot home combining midcentury tropical modernism with European art deco influences, the interior design features a harmonious blend of materials and textures.
  • July 13, 2023
  • Karine Monié
Sign Up for DIGS Newsletters