Lauren Alexander’s refreshingly luxe lifestyle brand Dacha
Written by Joclene Davey | Photography by Meghan Bob Photography
Through her retail shop Dacha interior designer Lauren Alexander brings her fresh perspective on California-chic style to the South Bay. A native Californian, Alexander expresses her laid-back vibe via an innately luxurious bohemian style.
Embracing design culture from a young age, Alexander followed in the footsteps of her mom, a floral designer, and found herself working in the same field: high-end event planning in New York City. She then ran the home department for Bergdorf Goodman, where she gained a vast knowledge of the affluent consumer, as well as an intense education in branding and packaging that is now evident in her business practices. Later, influenced by her stint with iconic designer Kelly Wearstler, Alexander quickly learned that the key to impeccable interior design is that everything, even the tiniest detail, matters—a notion that the tastemaker also applies to her interior design business, run through Dacha.
Perusing the perfectly curated store one senses Alexander’s refreshing design sensibility buttoned up with cultured opulence. Dacha’s neutral color palette has great depth, complemented by a vast selection of textures and layering pieces. Offerings include such luxury brands as Pehuen, an upscale pillow company of very fine quality stocked in nubby wools with organic designs. Alexander pairs these with vintage mud cloth pillows for an eclectic mix of high and low, a design idea that she both enjoys and believes in.
In addition, Dacha encompasses a variety of wonderful must-haves: French Cire Trudon candles, Roost furniture, Mexchic textiles, vintage artwork, accessories and furniture all make for unique surprises that pique interest. “About half of what I carry in the store is vintage, which I source from all over the world; Asian screens, African drums, plus wonderful mid-century modern pieces,” Alexander explains. “I love items to have a bit of history and mixing that into a space.”
Alexander also believes in a simple philosophy that every room should have something green. “Bringing a green plant into each room brings the space to life and can really make it pop,” she elaborates. “At Dacha, we offer floral design that is low-maintenance and requires very little watering.” As floral design has influenced Alexander’s life from childhood, she adds, “Travel has always been a part of my lifestyle, and growing up with a floral designer mom, we were always gathering pine cones and seashells, antiques and beautiful objects everywhere we traveled. It was part of life to always take note of beautiful things.”
Resulting from her belief that clients should enjoy a comfortable living environment without sacrificing style and luxury, Dacha offers a variety of services at the swanky downtown boutique: retail, full-service interior design, floral design, event planning and holiday decorating.
The Dacha lifestyle truly is a retreat from urban life—but ideally located in the heart of Manhattan Beach.
1219 Highland Avenue
Manhattan Beach, CA 90266
310-545-8990 | dachainteriors.com