Warren Dow

And you’re wasting precious marketing dollars. In marketing, attention is the highest price consumer asset and true to the law of supply, “content” and “messaging” in their attempts. Here are the top 5 reasons why.

You don’t know until you know. And if you know because the market has responded favorably, then you keep doing what you know until the market stops reacting favorably.

You know what they say about opinions right?  But, what about “prevailing opinions?” For marketers, they’re the path of least resistance as everyone is caught up in the momentum of the moment. It’s easier to follow the herd and do what everyone else is doing – it feels safe. In reality, it’s the exact opposite.

It’s an industry I’ve spent the last nine years in as an advocate for real estate agents – call me crazy, but as a career salesman myself, I’m passionate about the challenge agents have in differentiating themselves in this hyper-competitive and crowded space.