Search
Subscribe
Advertise
Subscribe
Advertise
Luxury Real Estate Happens Here
DIGS.net favicon

Get access to exclusive homes, and the stories behind them that we don’t share anywhere else.

Warren Dow

Founder and CEO of Micro Market Media, LCC. Publisher of South Bay Digs and Westside Digs.

How Do I Use This?

Warren Dow October 13, 2021
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as

The Marketing Metaverse

Warren Dow September 29, 2021
Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.

Share of Voice

Warren Dow September 15, 2021
Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and

Opposites Attract

Warren Dow September 2, 2021
No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955

The Sorry State of Sameness

Warren Dow August 18, 2021
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the

Marketing Instruments

Warren Dow August 4, 2021
I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in

The Fibonacci Sequence

Warren Dow July 21, 2021
I just discovered a marketing wormhole. And it’s a mind-blower. Have you ever heard of the Fibonacci numbers or sequence?

Jeans

Warren Dow June 23, 2021
You know that feeling you get wearing your favorite pair of jeans? You know exactly how you’re going to feel when you put them on.

Digital Toll Roads

Warren Dow May 27, 2021
According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another

The OODA Loop

Warren Dow May 13, 2021
Developed by strategist and U.S. Air Force Colonel John Boyd, the OODA Loop is a military model designed to provide a foundation of rational thinking

The 3-Step Business Plan

Warren Dow April 16, 2021
A mega-valuable, dangerously simple, ingenious, user friendly, easy-to-implement, bulletproof breakthrough, 3-step plan that any business can use to kick-start and accelerate their success!