Luxury Real Estate Happens Here

The New Year is upon us and 2011 is off to a fast start! I’ve read various prognostications on what the real estate market will do this year, and as usual, the projections are varied. For the overall U.S. economy, the outlook for GDP growth this year is in the 2.5%-4% range — yet we still have a high unemployment number and other factors that will play a role in determining how the economy will fare this year. Locally, I think the mood is ‘cautiously optimistic’ as we gear up for the all important “Spring Listing Season.”

As we approach the end of 2010, it’s a great time to explore, dream, and discover new possibilities for the New Year. Economically speaking, it’s been a very challenging last couple of years, especially in the real estate sector. At the end of the 3rd quarter of this year, 32% of California mortgages are in a negative equity position, according to CoreLogic. Ever since we launched South Bay Digs magazine in October of this year, I’ve been asking local realtors and brokers the same question—“how’s business?”

Warren Buffet once said “Price is what you pay. Value is what you get.” In this economic environment the question of price versus value is more relevant than ever. At South Bay Digs magazine, our ability to deliver on our value proposition to our customers is our ultimate quest—it’s our passion. That’s why we continue to explore new ways to innovate and integrate the most relevant communication channels available to connect the home consumer to the local real estate professional.

Opportunity. The Merriam-Webster dictionary defines it as “a favorable juncture of circumstances.” We’re about five years into the biggest housing bust in modern history and interest rates are still at historic lows. If “timing is everything”—today’s “cheap money” and low housing prices sound like a great opportunity for those in the market to purchase a home.

We are humbled by the positive reaction our “little” has magazine received in the local marketplace—it’s a validation of the power of print when you give a specific segment of the market, in this case real estate, something that’s truly “all theirs.” South Bay Digs was created for the local real estate community as a platform to discover, explore and connect. Having the opportunity to meet so many dynamic people, all different and unique in their own way, has been a privilege.

Issue No. 1 of South Bay Digs magazine. Our hyper-local niche real estate magazine serves as the foundation for our dynamic and innovative multi-channel marketing platform for our advertisers and as a community real estate hub for our readers. Our mission is to build the market-leading communications platform for the South Bay community “real estate experience”—a 360° real estate market place that connects the local real estate consumer to real estate professionals who live and work in the community.