Gorjana Unveils Coastal Chic Jewelry Haven on Abbot Kinney Boulevard

Venice Beach's Abbot Kinney Boulevard is about to get a dazzling addition to its already eclectic array of shops. Gorjana Reidel, the creative force behind the chic, coastal-inspired jewelry brand, is set to open her new boutique this August, promising to infuse the vibrant neighborhood with her signature style and flair.

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Gorjana Brings Coastal Cool Sparkle to Abbot Kinney with New Los Angeles Boutique

Gorjana Reidel is bringing her chic, coastal-inspired jewelry creations to Los Angeles denizens with a new boutique opening this August on Venice Beach’s Abbot Kinney Boulevard.

Designed by Becki Owens, expect a simple, clean and elegant space, complete with light and airy environs focusing on white displays, light wood flooring, marble countertops and brass accents, as well as an inviting outdoor patio for relaxing and enjoying community events.

“Our hometown and flagship store is in Laguna Beach, which has a strong artist community and artistic vibe,” says Gorjana Reidel, Gorjana’s founder and owner. “Venice has a similar vibe, so we felt it was the perfect location. Abbot Kinney has an eclectic history, and I’m so excited to bring our designs there.”

At the 1,200-square-foot store, customers can find the designer’s entire collection of organic and easy-to-layer jewelry (along with Venice Beach exclusives and a bespoke holiday collection).

Prices range from $32-$350, with popular pieces expected to include Power Gemstone Bracelets ($38-$58)—each with their own special meaning, like garnet for energy—along with the Laguna Adjustable Necklace that can be worn multiple ways ($75); and lightweight Tulum Tassel Earrings ($50).

The shop also will be the go-to spot for unique customer experiences. Think fun and educational events held weekly, along with an Aura Photo Booth where customers will be able to determine the exact Power Gemstone to help them achieve a more meaningful life.

Gorjana
1639 Abbot Kinney Blvd., Venice, CA 90291
424.268.4279 | Gorjana.com

Photography Courtesy of Gorjana

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