Embracing the shifting waves of real estate for over 35 years.
Influencers: Bryn Stroyke & Robb Stroyke
Bayside Real Estate Partners
REAL ESTATE ROOTS
Robb and Bryn’s parents, Bob and Viva Stroyke, were longtime Brokers in the Beach Cities and the original owners of Vintage Real Estate, established in 1975.
Robb and Bryn both had careers in commercial real estate starting in the 1980s, then teamed up in the early ’90s to sell residential real estate.
BY THE NUMBERS
The 35-year-old boutique firm has produced over $1.2 billion in luxury real estate sales over the last 10 years alone.
Adaptation, it is said, is the key to survival. In the real estate world, which, beset in recent years by a flurry of disruptions, the question is how to ride out a changing landscape while tending to the core of one’s business, which at the end of the day is all about relationships. For Robb and Bryn Stroyke, whose real estate tenure started in boyhood, watching and learning from their successful real estate parents, the answer is to recognize what must change, and what must stay the same. Then doing both.
“As a small boutique company who’s been running around with third party vendors, grabbing the tools we need to stay competitive and dominant in the market,” Bryn explains, “it’s become more and more challenging to operate at maximum efficiency.”
To remedy this, the Stroyke brothers recently enlisted Side, a tech-driven brokerage that seeks out top-producing agents in specific markets, offering them a full-service support system and an end-to-end tech platform. “We had a meeting with the founder, Guy Gal, up in Santa Monica about four months ago,” recounts Bryn. “We took the meeting as a courtesy.”
Gal’s presentation piqued their interest and, after a subsequent visit to the Side headquarters in San Francisco, they not only became partners, they became investors and now serve on the advisory board. “What Side brings to the table is very attractive, yet it isn’t about them,” Bryn points out. “It’s about their partners. They truly sit behind you in a support role.”
In short, the Stroykes are no longer acting as their own broker. Stroyke Properties Group is now under the umbrella of Bayside Real Estate Partners, a new company where Side handles the day-to-day formalities of running a brokerage. “By setting up our brokerage on this model,” says Robb, “it provides the opportunity for other top-producing local agents to collaborate and benefit from the innovations and support provided by Side, while also maintaining and expanding their individual brands.”
By way of history, in the two years since its founding, Side represents over $2 billion in annual home sales volume in Northern California. In the Los Angeles market, Stroyke Properties was the first independent brokerage of its size to sign on.
It’s a big change for the brothers, who’ve helmed their own brokerage for decades—quite successfully; despite all the changes those years have brought to their industry and market. “It was an attractive marriage for us,” Bryn offers. “We get the benefits of a large platform, but we’re able to maintain our boutique status.” This part is particularly essential, given the principles that have guided the Stroyke brothers’ market leadership over the years. “We focus on intense local knowledge,” states Bryn
“It Was An Attractive Marriage For Us. We Get The Benefits Of A Large Platform, But We’re Able To Maintain Our Boutique Status.”
-Bryn Stroyke, Of The New Relationship With Real Estate Tech Firm Side
“We believe we know our markets better than anyone else.” This has allowed them to spot trends before they crest, he notes, and achieve optimum results for their clients. “Commission opportunities blossom out of successful relationships.” One, then, can expect the Stroyke Properties Group to remain the high-touch, friendly entity where one is welcome to drop in on Robb or Bryn at their longtime offices on Manhattan Beach Boulevard.
Just as the sleepy beach town where the Stroykes grew up has changed, so has their business. Both have been transformed by time and technology, and for these sons of South Bay real estate, it’s a welcome thing.
Photos: Courtesy Of Stroyke Properties Group
The Stroyke Properties Team;
555 35Th Street In Manhattan Beach, Currently Co-Listed By Bayside Agents Bryn Stroyke And Andy Weir; 2906 Tennsyon Place In Hermosa Beach, Sold By Bryn Stroyke For $16 Million.