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Steve Jobs

Subtracting Obstacles, Adding Success: The Path of Strategic Reduction

Warren Dow August 9, 2023

Embracing “less is more” prompts us to question the value of our actions. By stopping what doesn’t matter, we enrich our lives through subtraction. Prosperous

Dogme 95

Warren Dow March 24, 2022

It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll

2022 Marketing Resolutions

Warren Dow January 12, 2022

All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough

Opposites Attract

Warren Dow September 2, 2021

No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955