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Steve Jobs

less is more, subtraction

Subtracting Obstacles, Adding Success: The Path of Strategic Reduction

Warren Dow August 9, 2023
Embracing “less is more” prompts us to question the value of our actions. By stopping what doesn’t matter, we enrich our lives through subtraction. Prosperous individuals understand this. Success often means eliminating distractions and focusing on essentials, propelling acceleration through subtraction.

Dogme 95

Warren Dow March 24, 2022
It’s exactly what the marketing world needs today, a movement to eliminate and ban shiny new toy marketing and the buzzards who preach it. We’ll call it Marketing DOGMA 22.

2022 Marketing Resolutions

Warren Dow January 12, 2022
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough to happen. Why’s that? Because most resolutions are lacking in the resolve part of the equation.

Opposites Attract

Warren Dow September 2, 2021
No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955 in the American Sociological Review titled, “The Theory of Complementary Needs in Mate-Selection: A Test of On Kind of Complementariness.”