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Seth Godin

Hit Makers: At the Intersection of New yet Familiar

Warren Dow October 24, 2022

Finding real connection at the apex of the information age requires a bit of critical thinking, luck, and at least a basic understanding of human psychology.

How Do I Use This?

Warren Dow October 13, 2021

In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as it used to be.

Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and compare a brand’s media spending against the total media spending of the brand’s category.

Seth Godin

Hit Makers: At the Intersection of New yet Familiar

How Do I Use This?

Share of Voice